Tiger Beer is excited to welcome the Year of the Snake with its Chinese New Year 2025 campaign themed “Together We Roar’, celebrating courage, connection and community through exciting promotions and activations.
By celebrating those who have stood by them, Tiger Beer invites consumers to share this festive period with those who inspire and uplift.
From Jan 9-12, 2025, ‘Tiger Town’ will come to life at Piazza, Pavilion Bukit Jalil in Kuala Lumpur.
In collaboration with Tang Ping Live Cafe Bar, ‘Tiger Town’ will feature an exciting lineup of festive performances, games and activities celebrating the people who contribute to every journey of progress.
“Chinese New Year is a time for us to roar together as we make courageous strides into the Year of the Snake.
“With an array of exciting promotions, activations and giveaways designed to bring fellow Tigers closer together, we are eager to see how our consumers celebrate and energise their connections with the people closest to them,” said Tiger Beer Malaysia marketing manager Julie Kuan.
“This year, we are thrilled to collaborate with Tang Ping to create a vibrant Tiger Town experience, where bonds and success are celebrated in the spirit of festivity,” added Kuan.
Tiger Beer is on a mission to remind everyone to cherish the bonds that have fuelled their progress.
Designed to bring people together in the spirit of celebration, the on-ground activation promises an unforgettable experience filled with giveaways, food, crafts and live music including performances by popular artistes 3P and Jeryl Lee.
Consumers can book tables for groups of eight at RM388 for a three-hour session where they will receive 20 bottles (325ml each) from Tiger’s portfolio of beers, a ‘Yee Sang’ set, 16 skewers and six bottles of water as they enjoy Tiger Town.
Tiger Beer is also bringing the festive cheer to selected coffee shops and food courts with enticing promotions from now until Feb 15, 2025.
Patrons who purchase big bottles of Tiger, Tiger Crystal or selected beers under Heineken Malaysia’s portfolio of brands can check under their bottle caps to see if they are eligible for the redemption of the 10g 999.9 Tiger Gold Coin, a Tiger Automatic Card Dealer, or Tiger premium playing cards.
When at participating bars and pubs, patrons stand to win the Tiger mahjong set and RM88 TnG e-Wallet credit when spending RM90 and above on participating brands.
At hypermarkets and supermarkets, consumers can look forward to exclusive giveaways such as the Bear multicooker hotpot and the La gourmet cast iron pot, while selected 99 Speedmart will offer collectible thermoflasks.
Meanwhile, shoppers at convenience stores, provisions and mini markets who purchase cans of beers under Heineken Malaysia’s portfolio of brands can scan the QR code and submit the receipt to participate in a contest to get their hands on the Samsung Galaxy Z Fold6 or RM88 TnG e-Wallet credit.
Those who wish to enjoy their favourite brews at home this CNY, can purchase carton bundles on Drinkies and receive a Bear hotpot and a La gourmet cast iron pot from now until Feb 12, 2025.
For more information and to secure table bookings now, visit tigercny.tigerbeer.com or its official social media channels Instagram and Facebook or to pre-register to attend the event here.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive.
