Tiger Beer is celebrating its incredible, bold journey against the odds with an array of engaging activities through its “Boldly Asian, Globally Acclaimed” launch campaign.
Since 1932, Tiger Beer defied the odds to create a globally acclaimed lager brand. Born on the streets of Asia, the brand has since made its mark in over 60 countries, empowering its fans and encouraging them to overcome challenges and pursue their passions.
With an array of unique experiences lined up from now until July 9, 2023, Tiger Beer wants Malaysian fans to have the same courageous spirit to overcome the odds and pursue their passions when faced with challenges through its “Boldly Asian, Globally Acclaimed” campaign.
Tiger Beer kicked off the campaign by encouraging fans to capture a picture of their favourite Tiger products with the backdrop of iconic buildings around the world.
Fans worldwide have joined in on the celebration and shared their pictures on their social media platforms with the hashtags #TigerBeerMy and #GloballyAcclaimed to commemorate their bold moments with the brand.
From June 15 – July 9, 2023, Tiger fans in the Klang Valley can explore the Tiger Den, the home of all things Tiger, for a unique immersive experience.
Located at Pavilion Bukit Jalil, the Tiger Den will feature six zones: Heritage Street, Tiger Brewery, AR-ffiti Street, Hype Street, The Crystal Cold Room, and The Tiger Bar.
There will be an array of experiences to learn more about how Tiger made its mark to become a globally acclaimed Asian lager such as an interactive AR-fitti, Pestle and Mortar Clothing t-shirt customisation, limited-edition shoe customisation by Edmond Looi, live DJ and band performances.
Tiger Beer Malaysia marketing manager Joyce Lim said they wanted to provide unique experiences and activities for loyal fans who have been with them throughout the brand’s lifelong journey of defying the odds.
“We hope Malaysians will be inspired to also overcome the odds and pursue their passions.
“The Tiger Den truly is our brand’s journey brought to life, celebrating all of our achievements as we roar boldly forward,” she said.
Tiger Den will open on Wednesdays and Thursdays from 12 pm to 10 pm, and on Fridays, Saturdays, and Sundays from 11am to 12am.
Fans can register to join the experience at https://tiger2023.tigerbeer.com/tiger-den/ by filling out their name, email and contact number.
Fans who want to enjoy Tiger products at participating outlets, bars and pubs near them can stand to win the grand prize – a trip to Singapore for two pax worth RM30,000, or a Tiger Metal Cooler Box as the consolation prize worth RM350.
Ten winners will be selected to receive the grand prize and the consolation prize is available for 2,500 winners.
For more information on Tiger’s ‘Boldly Asian, Globally Acclaimed’ campaign, visit the Tiger Beer website at https://tiger2023.tigerbeer.com/, or Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Heineken Malaysia advocates responsible consumption and urges consumers to not drink and drive.
