Tiger Beer and PMC launch the Tiger Uncage Fund to support local talents

Tiger Beer Malaysia marketing manager Joyce Lim and Pestle and Mortar Clothing founder Hugh Koh announcing the launch of the Tiger Uncage Fund.

Tiger Beer Malaysia, in collaboration with Malaysian streetwear artist Pestle & Mortar Clothing (PMC), has announced the launch of the Tiger Uncage Fund to support local talents.

The Tiger Uncage Fund will provide grants to four up-and-coming artists who will receive RM50,000 each.

Part of the proceeds gathered from the sales of ‘The Tiger Archives’ went to the Tiger Uncage Fund.

This exclusive non-fungible token (NFT) collection was created in collaboration with PMC as part of Tiger Beer’s initiative in conjunction with the Chinsse New Year of the Tiger.

NFT holders and members of the media got a first look at the eight finalists’ profiles – Apoh, Jay Ivanez, Kai Yi Wong, Leon Sapphire, Luvenia, Rachel Chong, Shu and Wai Chun.

The Discord community will be voting for their preferred talents from the eight finalists, and the four winners will be revealed at the end of July 2022.