The four-day Tiger Crystal Food Festival from Sept 5-8, 2024 has been hailed a huge success, with close to 10,000 guests flocking to the event held in the forecourt of 1 Utama Shopping Mall, Petaling Jaya.
Guests enjoyed a mix of delicious dining experiences across four distinct Food Zones that offered a unique culinary experience for their taste buds, complemented with an ice-cold Tiger Crystal that is ‘Refreshingly Light, Perfect with Every Bite’.
The Tiger Crystal x CU Mart zone brought a fun twist to convenience store favourites. Attendees indulged in grab-and-go bites, discovering new ways to enjoy their favourite treats from Korean convenience store CU Mart.
The Foodie Lane was a highlight of the festival that celebrated authentic street food flavours from around the world. From the rich umami of Japanese ramen and authentic flavours of Italian-style pizza to local Malaysian delights, the zone was a true celebration of global and local cuisines.
The Supper Club zone offered intimate, interactive experiences with some of Kuala Lumpur’s most talented chefs. Diners enjoyed a front-row seat to culinary excellence, with chefs from local restaurants Ember, Fire & Slice, Harmony House and Round Pizza.
The Dessert Bar zone gave guests a sweet escape with desserts from Coley, Dao Desserts, Donut Plan, and MMM Café by Lesim, many of which were crafted with Tiger Crystal as a base ingredient.
Aside from the food zones, guests were also treated to lively games, and performances on stage.
The festival’s highlight was the ‘Tiger Crystal Hour” which saw guests participating in live trivia about the Tiger brand, and awarded food vouchers for their correct answers.
As the festival wraps up, the Tiger brand is already looking ahead to creating more unforgettable moments filled with the joy of food.
The Tiger Crystal Food Festival, Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive.
