1664, the No.1 French beer in the world, held its Bon Appétit-lah 2025 celebration at Raintree Plaza TRX, Kuala Lumpur on June 13-14, 2025.
This year’s edition, a pioneering collaboration with streetwear icon CLOT, founded by Edison Chen, surpassed all expectations by organisers, attracting almost 6,800 attendees with food, fashion and live music througout the two-day.
The venue was transformed into an extraordinary cultural playground, fusing French brewing finesse with cutting-edge streetwear culture.
Guests experienced the perfect marriage of East meets French through curated Asian dishes infused with French influences from the city’s top restaurants and food vendors, while being entertained by an electrifying lineup of locally and internationally renowned artistes.
The opening night on June 13 saw headliner Mat.Joe commanding the stage alongside performances by Ashley Lau, Roshan, and Bate, that had the crowd dancing well into the evening. The celebration concluded on June 14 on an equally high note with headliner Nick Chou (NICKTHEREAL) delivering a powerhouse performance, supported by dynamic sets from NYK, Mdm Woo, and Dirty Signal.
“The response to Bon Appétit-lahthis year has been phenomenal. We witnessed nearly 6,800 guests embracing our vision of transforming everyday moments into extraordinary celebrations,” said Carlsberg Malaysia marketing director Olga Pulyaeva.
She added, “Our collaboration with CLOT brought a fresh dimension to how people experience beer culture in Malaysia, blending French brewing heritage with street-smart edge in ways that resonated deeply with our audience.”
The event also showcased the limited-edition 1664 x CLOT merchandise for purchase exclusively at the event by beer connoisseurs and trendsetters alike who sought to take home a piece of this collaboration.
For those who missed the weekend shoecase can still experience 1664’s Blue Hour at 30 outlets nationwide throughout June and July, with opportunities to win limited-edition 1664 x CLOT merchandise.
Additionally, fans can take home the 1664 X CLOT exclusive ceramic tumbler with 1664 purchases at participating supermarkets, hypermarkets and online stores nationwide.
For more information, visit @1664malaysia on Facebook and Instagram.
Carlsberg’s 1664 and all its activities and promotions in Malaysia are strictly for non-Muslim aged 21 and above. The company advocates responsible consumption and urges everyone to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.
