The Curve Shopping Mall in Mutiara Damansara, Petaling Jaya has launched its 2026 Hari Raya campaign themed “Alunan Syawal di Kampung Pesisir,” offering an unforgettable experience immersed in the tranquil charm of a traditional Malaysian seaside village.
Running from February 20 to March 29, 2026, the campaign transforms the mall’s Centre Court into a picturesque coastal retreat, featuring an elevated Rumah Kampung structure and rustic sandbar swings.
The serene setting serves as the backdrop for a celebration of gratitude, family bonds, and the timeless beauty of coastal heritage.
The launch was marked by its first-ever original Raya song titled “Samba Raya.” Specially commissioned to enhance the campaign’s look and feel, the song adds an emotional layer to the festive atmosphere.
Authenticity is at the heart of this musical debut, as “Samba Raya” is performed by local buskers who have been a part of the Curve’s community for over eight years.
“Raya represents not only a celebration but also a meaningful moment to express gratitude and strengthen bonds,” said Jazmi Kamarudin, Acting Chief Executive Officer of Boustead Properties Berhad. “Through ‘Alunan Syawal di Kampung Pesisir,’ our goal is to transport visitors to a simpler time where the warmth of togetherness is truly cherished.”
The Curve continues to support local SMEs for festive preparations, hosting over 100 vendors for the Ramadan and Raya season. The marketplace features diverse products, including traditional and modern baju kurung and baju melayu, festive delicacies and home décor.
A Pazar Ramadan features a wide array of ‘berbuka puasa’ food, along traditional performances, such as Tarian Zapin and Ghazal, and art and craft workshops.
Shoppers can look for the perfect Raya outfit and local delicacies for breaking fast.
In the spirit of giving, the Curve is hosting a series of initiatives focused on unity, compassion and community engagement.
These include the Ihya’ Ramadan with Suria to distribute 1,000 packs of bubur lambuk to shoppers and the surrounding community; Berbuka Puasa session for the children of Rumah Anak-anak Yatim Damai Kuang and the “Kongsi Kindness” Donation Drive to encourage shoppers in donating essential items to Rumah Anak-anak Yatim Damai Kuang to support their daily needs and festive preparations.
The spirit of generosity extends to the mall’s vendors, who have stepped forward to sponsor essential items and festive treats for the children of Rumah Anak-anak Yatim Damai Kuang. Participating brands include Abayalubnaa, Iman Adam & Love Trisha and Monstr.
The Curve is offering exclusive 2026 Raya Gift-with-Purchase (GWP) promotions, featuring items like Raya packets, glass plates and rice cookers. The offer requires a minimum spend of RM300-RM1,250 and are available while stocks last.
For more information, visit the Curve website, or their official social media platforms on Facebook and Instagram.
