The Curve Shopping Mall in Mutiara Damansara, Petaling Jaya, invites visitors to slither into a world of prosperity, elegance and transformation as it welcomes the Year of the Snake with its dazzling CNY 2025 campaign, ‘Garden of Fortune.’
From Jan 7 to Feb 2, 2025, the campaign offers a mesmerising mix of elaborate festive decorations, cultural experiences and exciting activities for visitors of all ages.
The Curve centre manager Elaine Liew said theGarden of Fortune campaign celebrates the essence of Chinese New Year which is unity, prosperity and renewal.
“Inspired by the wisdom, elegance and transformative energy of the Snake zodiac, we wanted to create a festive experience that resonates deeply with these values.
“From the beautiful decorations to cultural performances and community-driven initiatives, we aim to offer visitors moments of joy, connection and cherished memories.
“I wish everyone Gong Xi Fa Cai and a prosperous and abundant year ahead,” she said.
The Curve has curated an exciting lineup of vibrant weekend performances and activities to bring the festive spirit alive.
Highlights include acrobatic lion dance performances, traditional Chinese guzheng performances, live speed painting demonstrations that celebrate the artistry of cultural heritage.
Visitors can also enjoy energetic wushu dance fusions, drum performances and traditional Chinese dance showcases.
Visitors can head to the Western Courtyard to explore the wisdom of their zodiac signs for the year, offering an engaging and insightful experience.
For the kids, there are hands-on cultural workshops such as Chinese calligraphy, paper cutting, brush painting and fan art, providing a fun way to spark creativity while fostering an appreciation for tradition.
Adding to the festive excitement, the God of Prosperity will delight shoppers by spreading blessings and joy, handing out gold coins and mandarin oranges.
For those who love taking photos, the Curve is launching the Prosperity Snap & Win Contest. Participants can capture their best moments at the campaign’s stunning decorations or events, post them on Facebook or Instagram, and stand a chance to win exciting prizes.
Shoppers will also be rewarded through the Curve’s Gift with Purchase (GwP) programme. With a minimum spend of RM288, they can redeem an exclusive set of festive red packets, while a spend of RM388 will entitle them to limited-edition merchandise.
Additionally, visitors can claim aspecial 2025 calendar through the Mutiara X App.
The Curve continues to spread joy and compassion this Chinese New Year through its CSR initiative. Shoppers are encouraged to contribute essential items to a dedicated food and gift bank at the Centre Court.
In collaboration with 988 FM, the Curve will extend its support to the community by visiting an old folk home to carry out spring cleaning and donate essential items along with Chinese New Year goodies.
This initiative embodies the spirit of the season, emphasising the importance of sharing prosperity, fostering unity and bringing warmth and cheer to those in need.
