The Alley Malaysia has announced the launch of three ang pao packet with a special translucent and monogram design for this year’s Chinese New Year celebration.
The Taiwan-based bubble tea chain is bringing back their Chinese New Year campaign of free ang pao packets with a purchase of RM28 and above at any of The Alley outlets across Malaysia starting from January 15, 2022.
The ang pao packets come in three designs, the antlered ang pao packet, the monogram ang pao packet and the translucent ang pao packet.
The Alley Malaysia chief executive officer Ng Ching Wai said the Chinese New Year festival is a celebration they hold very near and dear to their hearts and they are taking their limited edition red packets to the next level this year.
“Last year we designed a limited edition ‘Black Ang Pao’ for our free ang pao campaign that was very well received by our fans. This year, we decided to top last year’s free ang pao campaign with a unique translucent and monogram ang pao design. What better way to wish your loved ones a lucky and prosperous year ahead than with an ang pao packet out of the ordinary? Huat ah!” he said.
The Alley Malaysia is celebrating their 5th anniversary this year with mascot giveaway. Boba lovers who make purchases from January 16 to 31, 2022 stand a chance to win a special golden deer mascot or the deer papa mascot. All they need to do is scribble down their name and contact details on their receipt and drop it into the giveaway box on their way out they may be one of the lucky winners.
The Alley fans are in for a sweet treat with Scratch & Win contest from January 20 to 22, 2022. Those who order a cup of their favourite The Alley beverage will receive a scratch and win card to win some exciting prizes. The prizes include beverage discounts, free toppings and free milk tea that can be redeemed from February 1 to 15, 2022.
Apart from that, The Alley Malaysia will soon be launching a new outlet for their boba tea fans up north in Penang.
