Suria KLCC Group has launched a Merdeka campaign with a line-up of children activities and exclusive redemptions for its customers in conjunction with Merdeka Day and Malaysia Day celebrations.
The three-week Merdeka campaign at Alamanda Shopping Centre Putrajaya and Mesra Mall Terengganu starts from August 26 until September 16, 2022.
The fun-filled activities include traditional Malaysian costume fashion show, patriotic song singing and colouring contests, Merdeka flag weaving, key-chain painting, recycle craft and DIY craft kids.
Suria KLCC Sdn Bhd chief executive officer Andrew Brien said, “During a period that is significant to all Malaysians, it’s a wonderful time to take pride in what this nation has achieved by being united. The Merdeka-themed activities bring people together and serve as perfect opportunities for children to learn more about the rich culture and heritage of this country.
“Once again, our CSR collaboration with Komuniti Tukang Jahit remains meaningful and fruitful. Apart from incorporating the batik element that is distinctly Malaysian, we are also able to do our part as a corporation in contributing towards positive social and environmental impact.”
Alamanda Shopping Centre
Following a successful collaboration in 2020, Suria KLCC Group and Komuniti Tukang Jahit (KTJ) join forces once more, this time to create limited edition 65th Merdeka T-shirts with batik patch pockets.
KTJ is a social enterprise that works to empower women of B40 communities through homebased sewing. This partnership is also part of the group’s Corporate Social Responsibility (CSR) effort to promote the 3R (Reduce, Reuse and Recycle) by reducing wastage.
The Merdeka T-shirts use batik scraps in their design. These exclusive Merdeka T-shirts can be redeemed by shoppers who spend RM500 in a maximum of two receipts at any specialty store. There are 1,000 T-shirts available for redemption.
In addition, shoppers with a minimum spend of RM1,500 in two receipts at any specialty store will receive a RM50 Alamanda shopping voucher on top of the Merdeka T-shirt. This redemption is limited to the first 300 shoppers.
In support of raising the Jalur Gemilang, there will also be special flag giveaways to the first 1,000 shoppers on Merdeka Day and Malaysia Day respectively.
Tying in with the school holidays, the campaign has exciting contests and workshops in store for children and their families. The activities are exclusively for VIKids aged 7 to 12 years old and will be held in front of Aeon Big, ground floor from August 31 until September 11, 2022.
The following prizes are up for grabs:
VIKids members can also join various Merdeka-themed workshops, including Jalur Gemilang cookie decoration, sand art, Jalur Gemilang theme pinwheel, Merdeka keychain and batik bookmark. There are also 500 free mini flags available for VIKids participating in the activities.
Mesra Mall, Terengganu
The limited-edition Merdeka T-shirts can be redeemed by shoppers with a minimum spend of RM350 and above in two receipts at any specialty store.
In collaboration with Perbadanan Kemajuan Kraftangan Malaysia, there will be arts and crafts activities galore for VIKids members. Activities include Merdeka flag weaving, key chain painting, recycle craft and DIY craft kits. These activities are held on Fridays and Saturdays (from August 25 to September 10) at the West Wing Centre Court.
VIKids members can get mini Jalur Gemilang flags on August 31 and September 16, 2022. The flag giveaways are limited to 150 pieces from 12pm to 4pm on both days.
Visitors also get to enjoy an atmosphere decked with inspiring Merdeka-themed decorations aimed at evoking a sense of patriotism and love for the country. There will be a photo booth where visitors can commemorate their celebration of Malaysia’s 65th Independence Day.
