Sungei Wang Plaza, Kuala Lumpur kicked off its “Botanika Raya” campaign in a tropical forest flower village setting in the mall’s centre court on March 20, 2024.
The launch event featured a CSR donation to Rumah Bakti Nur Syaheerah, Stoned & Co. x Elecoldxhot fashion showcase, live cooking demo by chef Lin as well as the buka puasa session at Jumpa’s Taste of Asia.
From now until April 17, 2024, get ready to be mesmerized by the unique floral theme, “Botanika Raya” which combines both traditional and modern Raya elements around trendy fashion, traditional music and arts.
At the centre court is a traditional village setting where a sturdy ‘kampung’ house is surrounded by vibrant flowers including the national flower hibiscus blooming among the bushes.
A life-sized bull-cart at the main entrance will transport shoppers back to the olden days.
Throughout the mall, the atmosphere is illuminated by shimmering lights fashioned in the shape of moons and stars, complemented by an array of tropical flowers and decorations, lending a touch of enchantment to every corner.
Joesph Teo, the general manager of Sungei Wang Plaza said the Botanika Raya campaign rekindled the nostalgic old days of Raya, transforming the ambience and embracing modernization while preserving traditions, culture and nature.
“In this Holy month, we have curated a unique festive ambience, complete with a bustling Blooming Raya Market, artistic redemptions and engaging performances that embody the spirit of this Ramadan,” he added.
It’s a lively moment at the centre court where Raya preparations are ongoing with Bamboo filled rice ‘lemang’ lining in a row; a decorated pondok ready to host the guest and a child-friendly round shaped swing ready to row.
A decorated giant crescent moon structure is one of the centerpieces of this setup which is synonym with Ramadan and the beginning of Raya celebrations.
CSR with Rumah Bakti Nur Syaheerah
As part of the ongoing corporate social responsibility (CSR) and environmental, social and governance (ESG) initiatives, Sungei Wang Plaza brought joy to 30 underprivileged children from Rumah Bakti Nur Syaheerah for a fun day out at the mall.
The children, accompanied by their caretakers, were captivated by the beauty of art at MinNature Malaysia, a museum home to miniature figures and buildings representing the cultural heritage of Malaysia, located at level 1 of the mall.
The children had fun with a hands-on DIY Raya shoes workshop where they unleashed their creativity by adding colours to their new pair of sneakers.
Before ending their day at the mall, the children were treated to a scrumptious buka puasa feast at Taste of Asia and received goody bags from Giant Malaysia and Sungei Wang Plaza Management Corp.
Blooming Raya Market
There are a number of booths at the Blooming Raya Market, located at the centre court, offering festive products such as fashionable Raya attire with matching accessories, traditional festive treats and home décor.
Ramadan month activities and performances
This Ramadan, shoppers will be treated to a month-long celebration of creative and artistic music, fashion, art and food. The centre court will transform into a fashion runway with a unique Image Fashion Competition, Raya Kids performance and fashion show and ALIST Raya Junior Fashion Show.
There will be dance performances, kompang and silat showcase at the centre court every weekend, and buskers performance at the main entrance every Friday evening.
Ukulele and orchestra fans must not miss the Raya Rhythm with Ukulele by PPMUM and Raya Harmony: A Festive Symphony by Clap and Tap String Orchestra.
In addition, you can also unleash your creativity at the DIY Your Raya Shoes Workshop by Jumpa, and learn from Pau Pak Ngah on how ‘pao’ is made.
Photography contest with StreetmeetMY
In collaboration with StreetmeetMY, the photography contest is an opportunity for photography enthusiasts to showcase their talent by capturing the artistic “Botanika Raya” decorations at the main entrance and centre court until March 31, 2024.
Participants stand a chance to win exclusive prizes sponsored by Sungei Wang Plaza, with the winning masterpiece potentially being featured in the mall.
Raya gift redemption
Sungei Wang Plaza is offering exclusive redemptions for shoppers this Ramadan month. With a minimum spend of RM150, shoppers can redeem a set of Botanika Raya Packets with a maximum of two receipts.
For those who spend a minimum of RM350, can redeem an exclusive Blossom Tote Bag with a maximum of two receipts.
“Togetherness is the key to our continuous success and innovation in every campaign. We would like to express our gratitude to all our event partners for their valuable support in making this Botanika Raya campaign a successful one,” said Sungei Wang Plaza Management Corp chairman Michelle Siew.
The event partners included Giant Malaysia, Stoned & Co, Eurekartstudio, Rumah Bakti Nur Syaheerah, ALIST Academy Malaysia, Persatuan Pencinta Musik Ukulele Malaysia (PPMUM), Clap & Tap String Orchestra and StreetmeetMY.
For more information, go to Sungei Wang Plaza website at www.sungeiwang.com or Facebook page at www.facebook.com/sungeiwangplaza.
