With Domino’s celebrating its 25th anniversary and in line with the brand’s ethos “It’s All About You”, the Korean-inspired Ssamjeang pizza is back with three flavours after a two-year break.
Domino’s Pizza Malaysia chief executive officer Shamsul Amree said the return of the limited-time Ssamjeang pizza promises new and improved product offerings as the brand celebrates 25 years of fulfilling customers’ needs.
“We have gone through a lot of changes over the years, always putting our customers first. And this is in line with our ethos “Its All About You” and it has worked its way through everything we do – from creating a responsive site and easy-click ordering systems to creating a signature sauce, even when it comes to revamping our menu and not forgetting the use of creative technology that we have implemented in Domino’s,” he said at the launch of Ssamjeang pizza.
Jointly launching the event held at Domino’s Sri Hartamas in Hartamas Shopping Centre, Kuala Lumpur was Linda Hassan, group chief marketing officer of Domino’s Malaysia, Singapore & Cambodia.
Domino’s Ssamjeang pizza iconic trio comprises the new and improved spicy Ssamjeang beef bulgogi pizza, Ssamjeang chicken pizza and Ssamjeang tuna pizza.
These pizza variations will bring Malaysians on a hot journey to Korea, but the spicy excitement does not stop there – it comes with its perfect side kick Ayam-Haseyo which features the irresistible spicy Ssamjeang sauce.
With Ssamjeang making a comeback for the third time around, Domino’s has enhanced the flavors of Ssamjeang beef bulgogi pizza to a different level, satisfying the desire of Malaysians who love spicy food.
Domino’s Pizza will be kicking off “The Ssamjeang Heat Challenge” an on-ground activation starting within the Klang Valley at key selected outlets before heading out to the different states in Peninsular Malaysia. Details of this challenge will be posted on Domino’s social media platforms.
