Spritzer launches “Air Love Cuti-Cuti: Jom Healing” campaign for Visit Malaysia 2026

In support of the upcoming Visit Malaysia 2026, Malaysia’s leading natural mineral water brand, Spritzer, has officially unveiled its nationwide campaign, “Air Love Cuti-Cuti: Jom Healing,” at C Space, Pasar Seni, Kuala Lumpur on June 24, 2025.

The event was officiated by Deputy Minister of Tourism, Arts and Culture Datuk Khairul Firdaus Akbar Khan.

The campaign, under the theme “Jom Healing – Reconnect Naturally,” invites Malaysians to reconnect with nature, explore cultural heritage and embrace a healthier and more balanced lifestyles through local travel.

Running from June to July 2025, the campaign features a 6-episodes travel series, an interactive art installation, social media activation and integrated content marketing.

Healing has emerged as a buzzword among Malaysia’s younger generation, symbolizing a break from daily stress through short getaways to restore inner peace and emotional balance.

Spritzer encourages “Jom Healing” (Let’s Heal) for travellers to reconnect with nature and staying refreshed and revitalized with Spritzer natural mineral water.

The campaign also highlights environmental consciousness, urging travellers to explore Malaysia in a sustainable and responsible way. Through its show content and social engagement, Spritzer aims to inspire Malaysians to cherish the nation’s natural ecosystems, rich heritage and culture diversity while preserving their beauty for future generations through mindful recycling and environmental care.

“Air Love Cuti-Cuti: Jom Healing” seeks to deepen Malaysians’ emotional connect with domestic travel with nature while reinforcing Spritzer’s position as the preferred hydration companion for every journey.

The campaign targets Malaysians aged 20-40 who value meaningful life experiences. These travellers are drawn to nature escapes, cultural festivals and local cuisine, using travel as a way to recharge emotionally. 

At the same time, Spritzer also seeks to engage international international free-and-easy travelers who prioritize eco-conscious, culturally immersive journeys. By aligning with contemporary travel values, the brand strengthens its warm and relatable image in the lead-up to Visit Malaysia 2026.

Campaign highlights include the “Air Love Cuti-Cuti Jom Healing’ web series, featuring local influencers like Adriana Adnan and Sean Lee, alongside travel influencers Fakhrul Aizat, Dee Alimin and Jaslin Puasa.

The show documents their adventurous journeys through various natural wonders like waterfalls, island, mountains, caves, lakes, national park and recreational forest on top of heritage towns, cultural activities and local eateries, capturing moments of relaxation and self-discovery.  The show starts airing in Viu from June 27 to July 14, every Monday and Friday.

Meanwhile, another highlight is the “Tarian Bayang (Shadow Dance): The Consumption Pattern” art Installation, crafted from upcycled plastic bottles, blends nature-inspired motifs with traditional batik artistry.

As sunlight passes through the patterned cut plastic, it forms a delicate choreography of light and shadow on the ground. This art installation displayed at entrance of Central Market from June 23 until July 22, 2025, invites visitors to rethink about plastic, moving away from discarding it to embracing its potential for recycle, reuse and emphasizing responsible, sustainable and aesthetically pleasing integration of recycled plastic into the world. 

Spritzer also spotlights its two popular mineral waters products – Natural Mineral Water and Sparkling Natural Mineral Water, sourced underground from a conserved rainforest and uses eco-friendly packaging.

Since 2024, Spritzer’s “Air Love Cuti-Cuti” strategy (punting on “Air” as Malay for “water” and echoing “I love travel”) has embodied self-care, nature appreciation and wanderlust. 

Moving forward, the brand will expand “healing” and “exploration” themes through collaborations, content and experiences, solidifying its role as a trusted and meaningful partner for people traveling within the country.

For more information about “Air Love Cuti-Cuti: Jom Healing”, visit website: https://spritzer.com.my or its social media channels on Facebook: @Spritzer and Instagram: @spritzerwater. To shop online visit: https://shop.spritzer.com.my.