CJ Foodville, the operator of South Korean bakery chain Tous les Jours, has announced a partnership with Malaysia’s SEH Food, a part of Stream Empire Holdings to expand Tous les Jours, a renowned French-Korean inspired bakery-café, to the Malaysian market.
The collaboration marks a significant milestone in both companies’ journeys, with the first Malaysian outlet set to open at Sunway Pyramid in Selangor by the second quarter of this year.
The master franchise agreement signing ceremony between CJ Foodville and Stream Empire Holdings was held at Sunway Resorts Hotel in Subang Jaya on Jan 8, 2025.
Tous les Jours literally means “every day” in French, and serves French-Korean- inspired baked goods and beverages.
“This partnership with CJ Foodville to bring Tous les Jours to Malaysia represents a bold new chapter for Stream Empire Holdings.
“Diversifying into the F&B sector allows us to leverage our expertise in retail and e-commerce while meeting the growing demand for unique and premium dining experiences.
“Tous les Jours’ innovative blend of French and Korean flavours aligns perfectly with our mission to introduce world-class brands to Malaysian consumers,” said Justin Lim, CEO of Stream Empire Holdings.
Jeong Soo Won, the Southeast Asia region head at CJ Foodville said: “At CJ Foodville, we are dedicated to expanding the global reach of Tous les Jours by delivering our unique French-Korean inspired bakery experience to more communities worldwide.
“Malaysia, with its vibrant culinary landscape and strong interest in premium bakery-cafés, is a key market for us. This partnership with Stream Empire Holdings marks a significant milestone in our journey to share the joy of freshly baked goods with Southeast Asia.”
SEH Food general manager Ho Soo Ling said the flagship outlet at Sunway Pyramid will serve as the cornerstone for the brand’s growth in Malaysia, aiming to position Tous les Jours as the country’s premier bakery-café.
She said the company is targeting to open five outlets in the Klang Valley by the end of this year.
For more information, visit @touslesjours_my on Instagram, and Tous Les Jours MY on Facebook.
