Somersby has launched a new limited-edition flavour to the line-up this July – Pineapple & Lime cider.
Cider lovers in Malaysia are the first in Asia to savour this new flavour combining the sweetness of pineapple with the zesty tang of lime, available in 320ml cans.
The launch was celebrated with fans at the Somersby Tropical Adventure pop-up at Pavilion Bukit Jalil, Kuala Lumpur on July 19-21, 2024.
“At Somersby, we’re obsessed about bringing innovative joy to fans, ensuring our consumers always have exciting new flavours to explore.
“As Malaysia’s best-selling cider, we’re ecstatic to introduce this limited-edition Somersby Pineapple & Lime cider, an offering that perfectly captures the tropical flavours Malaysians love,” said Carlsberg Malaysia marketing director Olga Pulyaeva.
The 4.5% ABV cider is best served over ice for a juicy burst of vibrancy with every sip, making it perfect for any occasionn.
The Tropical Adventure pop-up was also at Gurney Plaza, Penang from July 25-28 and Suria Sabah Shopping Mall, Kota Kinabalu from August 2-4, where cider consumers consumers were able to grab themselves a complimentary Somersby cider-infused popsicle.
Cider lovers can redeem a free limited-edition Somersby Pineapple & Lime branded shirt with purchase of any three 4-can pack of Somersby cider products, with at least two being Somersby Pineapple & Lime on Grab and Shopee.
For more information, visit Somersby Malaysia website at www.somersby.com/my/ or its social media channels @SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy.
At Carlsberg Malaysia, all related promotions and activities are strictly for non-Muslims aged 21 and above only. Carlsberg Malaysia advocates responsible consumption, and urges consumers to #CelebrateResponsibly – always remember if you drink, don’t drive.
