Athletic footwear and apparel brand Skechers made a show-stopping debut at Kuala Lumpur Fashion Week (KLFW) 2024 at Suria KLCC on July 31, presenting its highly-anticipated The UNO Fall/Winter 2024 collection.
This first-ever participation marked a significant milestone for Skechers, captivating industry insiders and fashion enthusiasts with a dazzling display of style, innovation and comfort.
The show opened with a performance by three of Malaysia’s top music personalities – radio DJ Ili Ruzana, singer-songwriter Alex Ungku and DJ-music producer Azfar Jamili, setting the tone for an exciting and dynamic presentation.
Sixteen models took to the runway to showcase a variety of styling options for Skechers footwear and apparel, ranging from lifestyle and performance to city chic and avant-garde.
In addition to The UNO collection, guests were also treated to a sneak peek of upcoming Fall/Winter 2024 footwear of other popular Skechers lines, including Skechers D’Lites, Skechers Classic Court, and Skechers Viper Court, as well as the Fall/Winter 2024 apparel collection, which presented hot trending styles, such as campuscore and tenniscore vibes, alongside modern, edgy high-performance looks.
The show also highlighted two creative young designers, Xues and NKhan, with their unique styling of the Skechers Icon City Tee, underscoring Skechers’ unwavering support for creative and design talents in Malaysia.
“We are thrilled to have made our debut at Kuala Lumpur Fashion Week, a prestigious platform that celebrates creativity and innovation,” said Skechers Southeast Asia managing director Zann Lee.
Lee added, “The UNO collection represents our unique blend of bold design and advanced technology, delivering not just the latest fashion trend but also unparalleled comfort and quality for our customers. It clearly and aptly embodies our Skechers DNA.”
Kuala Lumpur Fashion Week founder Andrew Tan said Skechers aligns perfectly with KLFW 2024’s vision of innovation and creativity.
“Their commitment to delivering superior comfort and quality in footwear and apparel resonates with our goal of celebrating forward-thinking fashion,” he said.
The UNO collection will be available from Sept 1, 2024 in Skechers concept stores across Malaysia and online.
