Malaysian homegrown health brand Shen Loon She 神農氏 (SLS) has partnered with health and beauty retailer Watsons Malaysia to offer a range of high-quality products amongst health-conscious consumers.
With the new partnership, the brand has now extended its retail presence through Watsons Malaysia, with its products available in outlets across 13 states. By doing so, this enables the brand to boost physical accessibility to everyday consumers and reach new consumer segments.
Prior to this expansion, SLS products are available online and through two official offline stores located in Penang and Kuala Lumpur, where they had already built a loyal consumer base.
“As we grow, we carry with us not just products, but the responsibility of preserving the values and trust we’ve built over the years.
“Our mission is to make science-backed wellness more accessible to modern consumers, with formulations that are relevant to today’s lifestyles.
“This expansion into Watsons and nationwide retail is about reaching more Malaysians in ways that are convenient and meaningful because at SLS, we truly believe that the happiness of the family starts with your own health,” Andy Lee, SLS chief executive officer, said in his speech at the collaboration launch at Sofitel Kuala Lumpur Damansara on August 4, 2025.
The event also announced the appointment of renowned Malaysian news and television host Tan Chia Yong as its latest brand ambassador.
A familiar and trusted presence on screen, Tan is known for his clarity, credibility, and calm demeanour – qualities that resonate deeply with SLS’s values of trust, tradition, and authenticity.
His appointment marks a strategic step in strengthening public engagement as the brand scales up its retail presence nationwide.
“Shen Loon She isn’t just another wellness brand. It’s a name that’s been part of Malaysian households for generations, and that trust means a lot to me.
“I’ve used their products myself and felt the difference. That’s why I’m proud to stand here, not just as a spokesperson, but as someone who genuinely believes in what they do,” said Tan.
The event also witnessed SLS receiving recognition from the ASEAN Records for the “Most Joint Supplements Featuring UC-II Sold in a Month,” achieving 10,040 bottles and RM1.43 million in sales during July 2025.
This recognition centres on the brand’s flagship joint health supplement, Moflex Plus, which features UC-II – a patented undenatured type II collagen clinically proven to support joint comfort, mobility and flexibility with just one daily dose.
As a further mark of product authenticity and trust, SLS also received an official certificate of authentication from Lonza, the global healthcare manufacturer and owner of the UC-II trademark.
Bringing warmth and sincerity into the celebration was a heartfelt segment honouring the SLS Friends: a close-knit community of real customers who have journeyed with the brand over the years.
More than just loyal supporters, these individuals represent the lived experiences, personal stories and genuine trust that have shaped SLS into what it is today. Each SLS Friend was presented with a personalised certificate of appreciation, symbolising the company’s deep respect for the people behind its growth.
Founded in 1978, Shen Loon She Enterprise Sdn Bhd has evolved into a trusted name in health innovation, offering expertise in formulation, OEM services, manufacturing, marketing and distribution of TCM and modern wellness products tailored for today’s generation.
For more information, visit https://www.sls.com.my/
