Sharp Malaysia 40th anniversary “Live Mighty” campaign

Sharp Electronics Malaysia’s vice president Kubo Takahiro (second from left) and managing director Ting Yang Chung (second from right) at the launch of the “Sharp 40 Live Mighty” campaign in Shah Alam on Dec 20, 2024. With them are brand ambassadors Thinaah Muralitharan (left) and Pearly Tan (right).

In celebration of its 40th anniversary, Sharp Electronics Malaysia Sdn Bhd has launched a “Sharp 40 Live Mighty” campaign and Double Sincerity Service Upgrade programme at its headquarters in Section 27, Shah Alam in Selangor on Dec 20, 2024.

The initiatives exemplify the company’s dedication to enriching Malaysian lives through advanced Japanese technology and exceptional service standards.

Since its establishment in 1985, the globally renowned Japanese brand has maintained its position as an innovation leader, delivering products and solutions that enhance daily living.

This milestone not only celebrates Sharp’s achievements but also marks the beginning of a new mission to empower Malaysians as they confidently approach 2025.

In a pioneering move, Sharp becomes the first home appliance brand to introduce a 7-Day Service Completion Assurance programme, ensuring fast and reliable after-sales service nationwide.

The innovative service aims to set new industry standards and enhance customer experience.

Additionally, customers who purchase any Inverter series products or the 120Hz Aquos XLED TRU series from now until Dec 31, 2025, will receive an extended one-year warranty upon online registration.

During the sharing session, Ting (second from right) highlights Sharps’ commitment to innovation and enhancing Malaysian lives, while sharing the company’s bold vision to empower Malaysians towards 2025.

Ting Yang Chung, the managing director of Sharp Malaysia stated during the launch event: “For four decades, we have dedicated ourselves to meeting local consumer needs through continuous innovation in Smart Appliance Solutions, TV Solutions, and Smart Business Solutions.

“Our nationwide 7-day repair completion guarantee demonstrates our doubled sincerity and service upgrade commitment to our valued users.”

Ting said the Sharp 40 Live Mighty campaign aimed to inspire everyone to seize opportunities with resilience and innovation to face the challenges of 2025.

“Our goal is to become Malaysia’s leading Japanese consumer electronics brand, continuing to create value through excellence in products and services, while further strengthening our industry leadership,’ she said.

Malaysia’s top women’s doubles badminton pair, Pearly Tan and Thinaah Muralitharan were appointed the brand ambassadors for the Live Mighty campaign.

Ting said Pearly and Thinaah have demonstrated what it means to ‘Live Mighty’ both on and off the court through their relentless pursuit of excellence and ability to inspire others.

“The duo perfectly embodies Sharp’s advocacy for bold living and embracing life’s infinite possibilities while overcoming challenges.

“Through this partnership, we hope to inspire Malaysians to face daily challenges with confidence and create their own extraordinary lives.”

Sharp plans to launch various corporate social responsibility activities, promotional events and B2B initiatives during the anniversary celebrations.

“In Sharp 40 Live Mighty, we aim to inspire everyone to seize opportunities with resilience and innovation as we face the challenges of 2025.

“Our goal is to become Malaysia’s leading Japanese consumer electronics brand, continuing to create value through excellence in products and services, while further strengthening our industry leadership,” added Ting.

For more information, visit Sharp’s official website at https://my.sharp/ or follow its official Facebook page (@SharpMsia) or Instagram (@sharp.malaysia).