characters, Dante, Apollo, Taro and Mellow, across magical seas, celebrating the spirit of unity and individuality.
MyTOWN Shopping Centre, Kuala Lumpur has launched its 2024 Christmas campaign titled “Shine! Uniquely You, Joyfully Together” which runs from Nov 29, 2024 to Jan 5, 2025.
An enchanting voyage awaits shoppers and visitors with a one-of-a-kind Christmas decoration: a whimsical ship crafted by four extraordinary friends from the imaginative world of Tadaland.
Partnering with the Hong Kong-based lifestyle brand Tadaland, MyTOWN will provide shoppers with the opportunity to embark on a captivating journey with four characters – Dante, Apollo, Taro and Mellow – across magical seas, celebrating the spirit of unity and individuality this holiday season.
MyTOWN Shopping Centre general manager Mohd Azhan Che Mat stated during the launch event: “MyTOWN has always been dedicated to creating memorable festive seasons that bring families and friends closer.
“Through our exclusive partnership with Tadaland, we are confident that this concept perfectly aligns with our vision of celebrating diversity, fostering togetherness, and building a strong sense of community.
“As we look ahead to 2025, we are dedicated to enriching our tenant offerings, creating immersive experiential events, and enhancing the shopping journey to ensure MyTOWN remains the destination of choice for everyone,” he said.
Hailing from Tadaland, home to 16 vibrant characters inspired by the MBTI personality types, these four friends symbolise the beauty of diversity and the strength of coming together.
Each character reflects a unique personality, reminding us that embracing our differences can create something truly magical.
Visitors can also take the Tadaland personality test to discover which character they match with based on their unique traits.
The Tadaland team flew all the way from Hong Kong for the launch event.
Hosted by comedy queen, Joanne Kam, the event was filled with festive cheer, including meet-and-greet sessions with Santa, Miss Claus, and the Tadaland mascots, as well as performances such as an electrifying LED drum show, and a special live show by popular songstress Atilia Band.
The highlight of the evening was the Magical Snowfall Christmas Parade, which left the crowd in awe with a mesmerising performance and colourful, shiny costumes.
Adding to the celebration, tenant awards were presented to 14 outstanding tenants of the mall, including well-established retailers and brands.
Throughout the campaign, an array of festive events and activities will take place at MyTOWN, including a lively marching band and classic carols that will bring joy and cheer to the entire family.
For more information, visit MyTOWNKL website or its official social media channels Instagram, Facebook, YouTube, and TikTok.
Outstanding Tenants Awards:
Best Sustainable Practices
IKEA
Hair Zone Studio by Michael Poh
Suki-Ya
H&M
Urban Juicer
People’s Choice
Brands Outlet
Most Involved Tenant (Reward Program)
Baby Cami Sushi
Significant Sales Improvement
Fashion – Christy Ng F&B – M.BBQ
Home & Essentials – Miniso
Entertainment – Good Times DIY Pottery Studio
Best Store Design
Kiosk – Gula Petite by Gula Cakery
Specialty Store (<2,000 sq ft) – Ticco
Specialty Store (>2,000 sq ft) – Watson’s
Festive Highlights:
MyTOWN x Tadaland Tour Line
Dates: Nov 29, 2024 – Jan 5, 2025
Stroll through the enchanting world of Tadaland and capture Insta-worthy moments with stunning Christmas décor.
Snap with Apollo Contest
Dates: Nov 29, 2024 – Jan 5, 2025
Take a selfie with the giant Apollo at MyTOWN Central Town and stand a chance to win a Fujifilm INSTAX mini 2.
Meet Santa, Miss Claus, and Tadaland Friends
Dates: Dec 7-8, 13-15, 20-25
The Magical Snowfall Parade & The Little Stars Parade
Dates: Dec 14-15, 21-22, 24-25, 28-29, & Jan 1, 2025
The Beat of Christmas & Christmas Carolling
Dates: Dec 24-25
Exclusive Tadaland Merchandise
MyTOWNKL App members can enjoy exclusive Tadaland merchandise, including plushies, tote bags and isometric stickers. These holiday collectibles are available for redemption starting Nov 29, 2024. Additionally, HSBC Cardholders can redeem them at special tiers.
