Sensodyne, a sensitivity toothpaste brand, has relaunched its Fresh Mint toothpaste with a new and improved formula that provides long-lasting sensitivity relief and freshness.
Sensodyne’s initiative stands as a response to widespread tooth sensitivity in Malaysia, with a new survey conducted by consumer health company Haleon revealing a significant public health concern in the country: tooth sensitivity.
The survey of 248 Malaysians showed that a staggering 69% experience regular tooth sensitivity, with 61.8% enduring the discomfort rather than seeking dental treatment.
The survey, conducted among the 18-40 age-group, showed that younger generations are highly affected by this issue. A total of 38.4% of the respondents were aged 26-40, while 34.6% belonged to the 18–25 age category, indicating a need for an increased awareness and effective solutions for sensitive teeth across all age groups.
This common condition disrupts the everyday habits of most Malaysians, with cold foods (58.5%) being the leading cause of sensitivity, followed by sweets and hot drinks, based on the survey. Alarmingly, only 13.1% actively address sensitivity by brushing their teeth to relieve discomfort, reflecting low awareness of best practices.
The newly upgraded Sensodyne Fresh Mint offers a range of benefits to tackle sensitivity, such as providing lasting sensitivity protection up to 24 hours with continued use and twice daily brushing; and an advanced triple-action cleaning technology formulation that polishes teeth, removes surface stains and brushes away bacteria for lasting freshness.
Sensodyne’s effectiveness is further validated by a Real-World Evidence study published in the International Journal of Environmental Research and Public Health (IJERPH). The Dentine Hypersensitivity Experience Questionnaire (DHEQ) study identified that 100% of regular Sensodyne users expressed daily satisfaction and 98% reported improvement in their sensitivity symptoms.
“Too many Malaysians endure the discomfort of tooth sensitivity, missing out on simple joys like a refreshing iced coffee or a scoop of ice cream. Instead of addressing the root cause, many wait for the pain to pass. These findings underscore the urgent need for effective solutions and greater awareness around sensitivity.
“Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention because if left untreated, sensitivity can lead to more serious dental issues,” said Haleon Malaysia, Singapore and Brunei marketing director Law Chen.
Dr Mohd Salman Masri, a periodontist representing Malaysian Dental Association echoed this sentiment: “Tooth sensitivity is more than just a minor inconvenience – it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives.
“According to a real-life study recently published in the International Journal of Environmental Research and Public Health, 93% of respondents said sensitivity takes the joy out of eating and drinking, impacting both physical comfort and emotional well-being. That’s why it’s crucial to address sensitivity early – right when you first feel it. Ignoring it could lead to bigger problems down the line.”
To commemorate World Oral Health Day, Sensodyne has launched a nationwide campaign “A Happy Mouth is a Happy Mind” in collaboration with the Malaysian Dental Association to offer a month of complimentary dental check-ups across more than 500 clinics in Malaysia from April 21 to May 21, 2025.
For more information, visit Sensodyne Malaysia website at www.sensodyne.com.my or it official social media channels on Facebook and Instagram.
