Health-conscious Malaysians can reduce the calorie intake of up to 127 calories when consuming their favourite Raya delicacies such as keropok lekor, ayam goreng berempah and pisang goreng just by blotting out the excess oil on the fried foods with just one sheet of Scott Calorie Absorb Towel.
This year, Scott is bringing a fresh perspective to Iftar and Raya feasts with the “Kalori Kurang, Raya Lebih Riang” campaign, to highlight the Scott Calorie Absorb Towels’ ability to absorb unwanted calories from food without compromising on flavour and promote a healthy lifestyle.
Scott’s kitchen towel is designed to absorb oil from deep fried foods. It said it can absorb up to 127 calories per sheet.
The campaign seeks to respond to the obesity rates that are on the rise globally where Malaysia being ranked with the highest percentage of overweight or obese adults in Southeast Asia according to the World Obesity Atlas 2023.
This growing health concern highlights the need for accessible, practical solutions that make healthier eating effortless.
Scott has identified Ramadan bazaars beginning this fasting month as a platform to showcase the innovative feature of its Scott Calorie Absorb Towels and demonstrate it use through simple modifications in food preparation and consumption.
“At Scott, we understand the deep significance of tradition, the festivity, Malaysians’ love for food and how Ramadan bazaars are such an integral part of our culture and culinary traditions,” says Scott marketing manager Yap Li Vern.
“By partnering with bazaar vendors, we’re demonstrating a how a simple step of dabbing a Scott Calorie Absorb Towel on our local delights can remove more than one teaspoon of excess oil. Of course, everything in moderation but the key here is how Scott is offering a practical solution to an existing lifestyle and eating habit,” she added.
Nor Syafiqah Zainal, a clinical dietitian at Avisena Women and Children’s Specialist Hospital, pointed out that breaking fast with high-fat or greasy foods can lead to digestive issues.
“Even though people tend to eat less frequently during Ramadan, weight gain can still occur due to the tempting array of delicious foods available at Ramadan bazaars or buka puasa gatherings like murtabak, kuih or bubur lambuk, all of which on average can total to around 700 calories,” she said.
Nor Syafiqah further explained, “The body slows down metabolism to conserve energy during fasting, making it easier to store excess calories as fat. However, that doesn’t mean one has to forgo traditional dishes. By making small tweaks, like cutting back on oil, Malaysians can preserve their culinary traditions while still prioritising their health.
“Just like any lifestyle change, it’s all about finding a balance rather than resorting to deprivation. Simple adjustments, such as using paper towels, can absorb up to six teaspoons of oil from a full meal.”
Scott’s “Kalori Kurang, Raya Lebih Riang” campaign will launch across major Ramadan bazaars throughout the Klang Valley this March, taking place at Bazaar Ramadan Stadium Shah Alam from March 6-8, 2025 and followed by Bazaar Ramadan USJ 4 from March 13-15, 2025.
Participating vendors will demonstrate the innovative capabilities of the Scott Calorie Absorb Towels in reducing excess oil and calories without compromising authenticity during their food preparation processes.
Visitors will also have the chance to embrace a revered Ramadan tradition complete with a less-oil menu of healthier alternatives to traditional dishes for greater well-being during the holy month.
Each bazaar will also host a Scott booth where visitors can participate in the ‘Spin the Wheel’ contest to win exclusive Scott merchandise, including Scott Calorie Absorb Towels, Raya money packets, tote bags and cookie jars.
Visitors can meet and take photos with Scott Kitchen Towel mascot to take home Raya money packets when shared on social media using the hashtag #KaloriKurangRayaLebihRiang.
To further promote this movement for a healthier lifestyle, Scott will be collaborating with more than 10 content creators to develop healthy fuss-free recipes for the month of Ramadan to showcase the superior oil-absorption qualities of Scott Calorie Absorb Towels.
