Sacoor One and Sacoor Blue has opened their latest boutiques at The Exchange TRX shopping mall in Kuala Lumpur, marking a significant step in the Sacoor Brothers Group’s expansion plans in Malaysia.
In conjunction with the Chinese Lunar New Year celebrations, the launch featured a captivating lion dance performance which attracted a large crowd and filled the atmosphere with joy and happiness.
The latest boutiques represent Sacoor One’s 8th and Sacoor Blue’s 12th store in the country and introduce Sacoor One’s updated logo for the first time in Malaysia.
The latest Sacoor One and Sacoor Blue stores are adjoined, offering a seamless shopping experience to explore Sacoor One’s refined formal attire and Sacoor Blue’s versatile casual wear in just a few steps.
The interior of each store reflects the respective brand’s unique philosophy, apparel and aesthetics.
For instance, Sacoor Blue connects with those passionate about eco-conscious issues and conscious consumption. The brand offers high-quality basics made to last, encouraging consumers to make more sustainable choices and live a more active lifestyle.
Sacoor One, a menswear line, caters to those seeking bold style and innovative pieces, encouraging individuality and self-expression. The brand takes pride in providing a diverse range of casual and formal wear, allowing customers to find “the One” that aligns perfectly with their distinct tastes and aspirations.
Hugo Carriço, the chief executive officer of Sacoor Group Southeast Asia stated that during the launch event, “This launch holds particular significance as we unveil Sacoor One’s innovative new concept and logo. Recognising the Malaysian market’s keen interest in comfortable casual wear and unique formal wear, we anticipate these offerings will resonate with the unique preferences of the Malaysian audience.”
Sacoor One: Exciting styles and a game-changing store concept
The Sacoor One store in The Exchange TRX introduces shoppers to its brand-new concept that blends sophistication with innovation. Crafted in Portugal, the collection spans colourful suits, trendy polos and stylish sportswear.
At the newly updated storefront, shoppers in Malaysia will encounter the debut of the new Sacoor One logo. A homage to the iconic 1980s video game, Pac-Man, the fresh logo stands as a playful symbol, embodying the dynamic essence of Sacoor One.
The interior of the Sacoor One store draws inspiration from a modern young man’s loft in New York City. Adorned with elements like basketball hoops, skateboards and surfboards, the store has an Instagrammable backdrop for a photo.
Present Sacoor One stores across Malaysia will embrace the new revamp by incorporating the redesigned storefront facade, new suit covers and updated paper bags in the coming months.
Lunar New Year highlights: Celebrate Lunar New Year with Sacoor One’s latest collection, designed to give you a a unique touch to your festive ensemble. From the laid-back Bordeaux Sweater to the versatile Khaki Sweater, the classic collection combines comfort and fashion. Crafted from wool, acrylic and nylon, these sweaters make a stylish statement this new year.
Sacoor Blue: A journey through conscious living
Designed for those passionate about eco-consciousness and conscious consumption, Sacoor Blue is a brand with sustainability at its heart. The atmosphere inside Sacoor Blue pays homage to the charm of South Portugal, evoking a tranquil ambience full of lush greenery.
Enriched with rustic wooden embellishments, every aspect of the store creates a welcoming setting. Tailored for a fuss-free lifestyle, Sacoor Blue’s clothing line is a versatile collection including cosy loungewear, graphic T-shirts, and tailored suits, all designed in Portugal, perfect for everyday wear and effortless mixing and matching.
Lunar New Year highlights: Reflect the joyous spirit of the new year with Sacoor Blue’s Lunar New Year highlights, including the women’s red and pink Sleeveless Sweater, the Flower Sweater with its unique floral design and comes in two colours, the rugby-inspired Basic Polo Rugby with its ribbed cuffs, adding a touch of refinement and a secure fit. The striking yellow Crew Neck Sweater and modern Chino Trousers Slim in dark pink will spread happiness and prosperity throughout the festivities.
The Sacoor One and Sacoor Blue boutiques are located on C-78, The Exchange TRX. For more details, visit Sacoor One website at https://www.sacoorone.com/my/en/ and Sacoor Blue website at https://www.sacoorblue.com/my/en/
