Resorts World Genting (RWG) has unveiled their new Chief Experience Officers (CEOs), with a twist in the appointment – they are kids and are ‘hired’ for their very important and influential opinions to convince parents to have the next family getaway at Resorts World Genting.
The four new CEOs include kid creators such as 4-year-old Eva Mei of @MissPopSasa, StrongBoy of @BapaBros, and sibling duo Ellen, 8 and Ehsan, 5 of @norreen143.
The role of these CEOs is to promote and highlight Resorts World Genting as Malaysia’s premier integrated resort as well as a kid-friendly destination, verified by kids, for kids.
From touring the many rides and thrills at Genting SkyWorlds and exploring the nature treks of Resorts World Awana to meeting Genting’s Highland Heroes, the new CEOs play a key role in bringing out the magic of Resorts World Genting through the lens of a child.
Spencer Lee, the senior vice president of sales and marketing at Genting Malaysia Berhad stated during the launch event: “We’re very excited to introduce our stellar line-up of new chief experience officers, where each of them will verify and approve our incredible range of kid-friendly attractions spanning across our Stay, Play, Shop and Eat pillars, from our various world class hotels to the award-winning Genting SkyWorlds Theme Park, retail and dining outlets.”
Lee continued: “They will experience and rate some of our attractions to ensure they are suitable for kids of all ages and sizes such as our latest kid-friendly activities in Resorts World Awana, where they will embark on family fun activities such as stingless bee honey harvesting, safe archery, arts and craft workshop, baking and nature trails.”
“These kid CEOs were handpicked specifically for their expertise in having fun and whimsical imagination to verify that there is truly something for every kind of child,” Lee added.
As part of the launch, one of the CEOs, Eva, has launched her own LinkedIn profile to give an insight into her role as a Chief Experience Officer in a cheeky move to convince more parents to eat, play, shop and dine at Resorts World Genting.
Additionally, a series of activities are lined up, including a social photo contest to enlist more budding CEOs to join the ranks.
To enter the contest, follow Resorts World Genting on Instagram (@resortsworldgenting) or TikTok (rwgenting), and upload an image of your kid(s) at pop-up CEO offices around RWG and selected locations, or alternatively, parents can upload a creative photo of their kids dressed in office attire. Then tag two friends and hashtag #RWGCEO #RWGCEOSearch.
Three lucky winners will receive a holiday package at Resorts World Awana.
Kids visiting Resorts World Genting can also participate in the CEO Passport Challenge, where they can collect as many stamps at different locations with instant gifts redemption, including the grand prize of a birthday celebration at Genting SkyWorlds Theme Park.
For more information and locations of the pop-up CEO offices, go to rwgenting.com or RWG’s official social media channels.
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