Red Box Karaoke, the country’s leading karaoke entertainment brand, has launched a new membership card called RedPay, in conjunction with it 25th anniversary this year.
The innovative membership wallet is designed to elevate customer experience with exclusive privileges and seamless Visa card payment integration.
The initiative marks Red Box’s strategic entry into the digital payment ecosystem, providing members with a unified platform for entertainment and financial convenience.
The launch event was held at Red Box Karaoke The Gardens in Kuala Lumpur on Jan 10, 2025.
Red Box Karaoke Malaysia general manager Terry Swee said the introduction of RedPay reflects Red Box Karaoke’s commitment to enhancing customer engagement by merging entertainment with cutting-edge financial solutions.
“With RedPay, we are redefining how our customers interact with Red Box. This is more than just a payment solution – it’s a lifestyle upgrade.
“Our goal is to provide a seamless and rewarding experience for our members, blending entertainment with everyday convenience,” he said.
RedPay offers members a host of exclusive benefits, including priority booking, birthday rewards and special discounts on room rates and food & beverages.
By digitizing membership access, Red Box ensures that customers can easily manage their rewards, promotions and loyalty points directly through the RedPay app.
In collaboration with Visa, RedPay allows users to make secure and cashless payments not only at Red Box outlets but also across millions of Visa-accepted merchants globally. This integration bridges the gap between entertainment spending and daily transactions, offering customers greater flexibility and financial control.
“We are thrilled to partner with Visa to introduce a payment feature that expands beyond the Red Box experience,” Terry added. “Members can now enjoy the convenience of using their RedPay Visa card for their everyday purchases while enjoying exclusive Red Box perks.”
Key features of RedPay include:
- Digital membership card: Instant access to exclusive member rewards and promotions.
- Seamless payments: Cashless transactions at Red Box Karaoke outlets and worldwide via Visa.
- Rewards and cashback: Earn loyalty points and cashback on Red Box Karaoke services and partner merchants.
- Special promotions: Early access to Red Box Karaoke events, VIP privileges and seasonal offers.
The launch of RedPay signifies Red Box Karaoke’s strategic expansion beyond the entertainment sector into fintech. This move aligns with evolving consumer preferences for digital payment solutions and lifestyle-centric financial products.
By integrating fintech with entertainment, Red Box is positioning itself as a pioneer in delivering holistic lifestyle solutions in Malaysia’s competitive market.
Looking ahead, Red Box Karaoke plans to expand RedPay’s ecosystem by partnering with lifestyle and retail brands to offer members more value-added services. Features such as installment payment plans, exclusive merchant collaborations and integrated travel benefits are currently in development.
RedPay is now available for download on both the App Store and Google Play Store, with the physical RedPay Visa card rolling out nationwide in the coming weeks.
For more information, visit www.redbox.com.my
