Coca-Cola Malaysia, through its World Without Waste vision, has partnered with Aeon Malaysia and Hiroyuki Industries to organize a polyethylene terephthalate (PET) bottle collection and recycling campaign.
The Recycling Fantastic Campaign is the first joint effort by the three companies to drive awareness and tackle plastic waste issues in the country, as part of their corporate social responsibility (CSR) initiatives for the environment.
Coca-Cola Malaysia franchise operation director Amruta Vaidya said the campaign hopes to drive awareness and action among the public about the importance of plastic segregation and recycling.
“The Recycling Fantastic campaign highlights the key areas of Collect and Partner from the World Without Waste Vision. We believe that solutions to the world’s plastic waste challenges can best be unlocked when likeminded stakeholders work collaboratively,” she said.
Aeon Malaysia. a leading general merchandise stores cum supermarket chain operator in the country, said it upholds the company’s principles of pursuing peace, respecting humanity and contributing to local communities in line with the company’s sustainability charter.
“We at Aeon Malaysia aim to think globally and advance activities locally as we actively promote initiatives involving both environmental and societal aspects with our stakeholders.
“The Aeon Sustainability Charter carries five core pillars – environmentally focused, responsible employment, efficiency and integrity, sustainable economics and Dynamic CX (Customer Experience), which we believe will be essential to propel Aeon’s growth in a sustainable world,” said AEON Malaysia chief financial officer Dr Grace Lee.
Based in Johor Bahru, Hiroyuki Industries started its operation as a manufacturer of high-quality polypropylene (PP) and polyester strapping bands in February 2001.
With more than 20 years of experience and operating three manufacturing plants in Malaysia, Hiroyuki Industries is capable of recycling up to 550 million units of used PET bottles and transforming them into 10,000 metric ton of recycled PET (RPET) resin per annum.
“Through the Recycling Fantastic Campaign, we are trying to educate the public that plastic is not a waste, and that it carries great value if it is collected and processed accordingly,” said Hiroyuki Industries managing director and founder Nakata Hiroyuki.
The Recycling Fantastic campaign will start from December 10, 2022 to February 26, 2023 at six Aeon malls in Johor state.
Aeon customers and the public are encouraged to collect PET bottles in exchange for Aeon points as well as Coca-Cola products.
For every 1kg of PET bottles that are collected and sent to participating Aeon malls, Aeon customers and the public will be eligible to receive 300 Aeon points deposited into their Aeon membership, where it can be used to redeem attractive rewards or discounts for their shopping trips at Aeon malls.
The six Aeon malls in Johor participating in the Recycling Fantastic campaign are:
- AEON Mall Bandar Dato’ Onn
- AEON Mall Bukit Indah
- AEON Permas Jaya
- AEON Taman Universiti
- AEON Mall Tebrau City
- AEON Mall Kulaijaya
