Qube Integrated Malaysia Sdn Bhd (Qube), the country’s premier event and venue operator, has signed a Memorandum of Understanding (MoU) with China’s tech company, Inspur Cloud, a global leader in AI and digital transformation solutions.
The official partnership exchange ceremony took place on December 8, 2025 at Malaysia International Trade and Exhibition Centre (Mitec), Kuala Lumpur.
The collaboration is a significant, proactive step by Qube to drive Malaysia’s smart MICE vision, positioning the country as a technologically progressive and business-friendly destination.
By leveraging Inspur’s AI-driven platforms and digital infrastructure, Qube is integrating innovative solutions across its operations to redefine event planning and delivery for the high-value Meetings, Incentives, Conventions and Exhibitions (MICE) sector.
The initiative is aligned with Malaysia’s national digitalisation agenda and its strategy to enhance business tourism, which is a critical contributor to year-round tourism receipts and ancillary sectors, such as hospitality, retail, and professional services, ahead of Visit Malaysia Year 2026.
Qube Integrated Malaysia executive chairman Richard Teo highlighted the strategic significance of this milestone: “This collaboration with Inspur Cloud will elevate our technology and AI capabilities across venue digitalisation, data-enabled event experiences and digital adoption.
“By integrating smart technologies into our national venues, providing predictive insights for our organising partners, and accelerating digital adoption across the ecosystem, we are set to redefine how Malaysia plans, manages and delivers large-scale events.
“Together with Inspur Cloud, we are creating a smart MICE ecosystem that strengthens Malaysia’s position as a regional leader in business events and digital innovation.”
The collaboration between Qube and Inspur Cloud will focus on developing a robust smart MICE ecosystem that offers a competitive advantage to Malaysia’s event offerings.
For Qube, this technological adoption is a proactive step to enhance its delivery of data-enabled, future-ready event experiences, strengthening its competitive position as Malaysia’s most innovative event and exhibition solutions provider.
Inspur Cloud, in turn, will leverage Qube’s extensive nationwide network and industry presence to accelerate the awareness and adoption of its digital solutions in key Malaysian markets.
Inspur Cloud Information Technology Co Ltd overseas business dept deputy general manager Jerry Zhao said the collaboration reflects Inspur Cloud’s commitment to building strong local partnerships that drive meaningful progress.
“By bringing our AI, cloud computing, and high-performance digital technologies to venue digitalisation, data-driven event experiences, and ecosystem-wide digital adoption, we aim to advance Malaysia’s MICE industry creating more efficient, personalised and impactful experiences for all stakeholders,” he said.
