Pepper Lunch Malaysia is collaborating with Boga Group Indonesia to be the master franchisee of Pepper Lunch in Malaysia.
The joint venture is targeting to open more than 10 Pepper Lunch outlets by 2023.
Pepper Lunch is a Japanese “fast-steak” restaurant with a novel concept of sizzling steaks, pastas, curry rice and the signature pepper rice. This DIY (Do-It-Yourself) steakhouse with nearly 500 outlets worldwide entered the Malaysian market in 2019.
Pepper Lunch Malaysia director Goh Ching Mun said the collaboration will bring Boga’s experience of being master franchisee in Indonesia for the benefit of a common goal.
“We are excited to be collaborating with Boga Group to continuously grow our presence in Malaysia. We believe that their experience of being the master franchisee in Indonesia will benefit us and guide us in the right direction for more customers to enjoy the much-loved Pepper Rice,” he said.
Boga Group president director Kusnadi said that Pepper Lunch has been growing in demand, hence the decision to collaborate with Pepper Lunch Malaysia to be the Master Franchisee in Malaysia comes as no surprise.
“We look forward to continuously working together to grow and expand in Malaysia. Our goal is to have 20 outlets in five years and we believe that Pepper Lunch Malaysia is the ideal partner to make our expansion plans a reality,” he said.
With the announcement of this master franchise between Pepper Lunch Malaysia and Boga Group, there will be no changes to the existing menu. However, new items are set to be introduced from time to time.
SFBI (Asia-Pacific) Pte Ltd is currently the franchisor for Pepper Lunch in Asia.
