Pavilion Bukit Jalil kicks off the school holidays with the launch of “All Play All Day” campaign in celebration of Mattel’s 80th anniversary.
From Barbie’s glam world to Hot Wheels races and Thomas train rides, the mall’s Centre Court has transformed into a vibrant toy-filled playground of family fun.
Running until June 8, 2025, families can enjoy hands-on play zones, exciting challenges, nostalgic photo spots and exclusive rewards, making it the ultimate day out for children and adults alike, turning a regular day out into an unforgettable family adventure.
Pavilion Kuala Lumpur chief executive officer (retail) Dato’ Joyce Yap stated during the launch event on May 29, 2025: “At Pavilion Bukit Jalil, we believe in creating meaningful experiences that foster togetherness and few things spark that connection quite like the joy of play.
“As Mattel celebrates 80 incredible years of inspiring imaginations, we’re proud to transform our mall into a vibrant space where families can come together, have fun and make lasting memories.”
For eight decades, Mattel has shaped the way children play, dream and imagine with toys that have become part of growing up for generations around the world. This legacy comes to life at Pavilion Bukit Jalil, where families are invited to step into a world built entirely on joy and nostalgia in All Play All Day: Mattel’s 80th Anniversary celebration event.
The celebration which runs daily from 10.00 am to 10.00 pm with free admission, offers multiple themed activity zones for families to explore.
In the Barbie Zone, visitors can experience a 360-degree photo booth and relax in a pink bubble pool next to Barbie’s iconic convertible, while the Hot Wheels Zone features die-cast cars soaring through fiery loops and challenging tracks, including the T-Rex Smasher that tests speed and precision.
At the Thomas & Friends Zone, children can match their favourite engine characters before enjoying a real-life Thomas train ride around the mall and the Mattel All Games Zone provides a more relaxed experience with oversized versions of Scrabble, UNO and Pictionary for family gameplay.
The event also features weekend challenges including Hot Wheels Crash Out and Fisher-Price Shape Sorter competitions.
Children can collect stamp-chops in a special activity passport by completing five missions throughout the event, then redeem a spin at the gashapon machine for Mattel goodies.
Shoppers who spend RM60 or more on Mattel products will receive exclusive 80th anniversary merchandise, including limited-edition insulated jars and collectable puffy stickers.
In addition, those who spend RM150 mall wide in a single receipt can redeem a special treat, choosing either a Barbie Surprise Lollipop or a Hot Wheels Blind Box.
For more information, visit Pavilion Bukit Jalil’s social media channels on Instagram (www.instagram.com/pavilionbukitjalil) and Facebook (www.facebook.com/PavilionBukitJalil.Mall/), or contact Customer Service at 03 8092 8833.
