After years of operating through international and digital channels, Malaysian-born wellness brand Onecare has established its physical footprint at Pavilion Kuala Lumpur, formalising its entry into the local retail market.
Founded in 2009 in Malaysia and Singapore, Onecare built its brand overseas with a presence across Singapore, the United States, the United Kingdom, Japan, Australia, New Zealand, Hong Kong, Vietnam, Philippines, Middle East and other international markets.
According to the company, the move to enter physical retail locally reflects changes in consumer behaviour, with Malaysians becoming more informed and selective, placing greater emphasis on product formulation, credibility and long-term wellness outcomes rather than trend-led consumption.
The Global Wellness Economy Report 2025 by the Global Wellness Institute estimates Malaysia’s wellness economy at US$31.8 billion, ranking 10th in the Asia-Pacific region and 29th globally, underscoring the increasing role of wellness-related products and services in consumer spending.
At the Pavilion Kuala Lumpur store, Onecare introduces its core product categories that include women’s health, beauty-from-within nutrition, gut and metabolic support, immunity and lifestyle wellness solutions.
The company said its formulations are developed using multi-ingredient combinations informed by scientific research, reflecting standards refined through years of operating in regulated international markets.
Onecare founder and managing director Tan Lai Yan said the company’s growth has been guided by a customer-first approach and a long-standing commitment to quality.
“Onecare prioritises ingredient standards and product integrity over short-term gains, which in turn helps us in building trust with customers who have been central to Onecare’s growth,” she said.
Tan said Malaysian brands are capable of earning global recognition.
“Onecare’s international journey has reinforced the confidence in local products being accepted and trusted worldwide.”
The Pavilion Kuala Lumpur outlet marks Onecare’s first retail store in Malaysia, followed by Pavilion Bukit Jalil and One Utama, giving the brand its established retail presence in the country.
For more information, visit www.onecare.store
