OldTown White Coffee is celebrating 25 years of being part of Malaysians’ everyday moments, from breakfast to afternoon breaks, with a nationwide campaign featuring new menu items, improved recipes, as well as special gift-with-purchase promotion.
Reflecting on its 25th anniversary, Fiona Tan, the general manager of JDE Malaysia, brand owner of OldTown, expressed pride in OldTown White Coffee’s ability to maintain its authenticity while adapting to modern trends.
“That’s why our signature 3-bean blend that launched the brand in 1999 still anchor every cup enjoyed today, whether a pre-mix savoured at home, or freshly made cup in a bustling urban outlet or quiet neighbourhood location where our regulars know each other by name,” she said.
“As a brand built upon heritage but alive to modern trends, OldTown will continue to bring white coffee culture to a new generation of coffee lovers though innovations like our latest Coconut Flavoured White Coffee, which appeals to today’s consumers who value variety, heritage and authenticity.”
Tan said OldTown White Coffee has become an integral part of Malaysian national identity, not just as a coffee but as a brand that Malaysians can proudly call their own.
“Apart from looking back at 25 years of success, this anniversary is about reaffirming our promise to continue creating spaces where Malaysians can connect over the tastes they love,” she added.
As part of the anniversary celebration, OldTown White Coffee is rewarding loyal fans with an exclusive 25th anniversary Tote Bag, available with the purchase of any two packs of OldTown White Coffee products at participating outlets.
For more information, visit OldTown White Coffee official website www.oldtown.com.my/, or their official social media channels on Facebook: www.facebook.com/OldTownWhiteCoffeeMalaysia and Instagram: https://www.instagram.com/oldtownwhitecoffee/
