Nestle Malaysia has unveiled its new product innovation, the world’s first KitKat Chocolate Drink, to encourage customers to “have a break” in a new exciting way.
The beverage is a breakthrough Malaysian innovation, produced at the Shah Alam factory using 100% sustainably sourced cocoa and certified ‘halal’ by Jakim.
To celebrate the launch, Nestle Malaysia is hosting an immersive brand experience at Sunway Pyramid from Oct 9-13, 2024.
The exclusive on-ground activation offers an array of fun engaging activities, a chance to win exciting gifts and be one of the first to taste the KitKat Chocolate Drink.
Juan Aranols, chief executive officer of Nestle (Malaysia) Berhad said, “At Nestlé, we are deeply attuned to Malaysians’ unique tastes and preferences. Given the rising trend for self-care and the increasing consumer demand for affordable indulgences in Malaysia, KitKat, which is synonymous with “breaks” is the perfect fit to address this demand.
“Our dedicated team of innovators were given the task to bring the cherished taste of KitKatinto everyday moments in the form of a drink.
“The result is a one-of-a-kind beverage that offers a unique and uplifting experience, elevating ordinary moments into extraordinary ones. In today’s fast-paced world, finding ways to unwind is essential and our chocolate drink is crafted to support this need, anytime, anywhere.”
The KitKat Chocolate Drink presents a unique blend of rich cocoa and wafery notes, delivering a velvety, creamy cup of chocolatey drink with a distinct and pleasant aroma.
Each sip offers the comforting taste of KitKat chocolates, creating a truly indulgent experience and a sensorial uplift, conveniently packaged in single-serve stick packs.
