In conjunction with International Coffee Day, Nescafe Malaysia has launched its aspirational movement, “Ngopi Dulu & Kekal Kental Bersama” (“Have a Coffee First & Move Forward Together”) that pays tribute to the everyday resilience and strength of Malaysians.
NeScafe pays tribute with the debut of “Kental Bersama” song by Black Hanifah, an anthem that celebrates Malaysians’ unwavering determination, honoring the perseverance, family and community values that bind the nation through adversity.
Three Malaysians whose life journeys embody the spirit to stay strong or “kekal kental” were featured alongside Black Hanifah in the “Kental Bersama” music video, reflecting the different purposes that drive Malaysians, bound by the same unbreakable spirit of resilience.
Dr. Madhu, the beloved figure who epitomises compassion and care, also known as “Dr. Teddy Bear”, has dedicated his evenings to providing healthcare to the homeless in Kuala Lumpur. Kak Dell, a Grab driver and tuition teacher, continues to pursue her dream of becoming a writer, showing that ambition never rests.
“Nescafe has always been more than just coffee. It has stood alongside Malaysians through both challenges and triumphs. The value embedded in this initiative, our “Ngopi Dulu & Kekal Kental Bersama” acknowledges the unwavering resilience and passion that drive our journey as a nation.
“We invite everyone to join us in this collective journey of strength, unity and hope as we uplift each other and continue to move forward together,” said Nescafe Malaysia chief executive officer Juan Aranols.
Nescafe also introduced its latest product – the Nescafe Triple Shot – crafted for those who enjoy a strong coffee flavour and boost. The launch reflects market trends and Malaysians’ growing demand for more vibrant and robust coffee.
The celebration reached its peak on October 1, 2025 with Black Hanifah’s “Konsert Kental” at Bukit Bintang, Kuala Lumpur – an open-air concert with Black Hanifah electrifying the crowds with performances by Hazama Azmi and Genji Buskers.
