Nattome, a gut health and wellness brand, has announced a strategic collaboration with Hong Kong actress Michelle Yim as its brand ambassador as the company rolls out its latest gut health foods with black sesame.
With her vibrant career and eternal youth, Michelle Yim will champion Nattome’s mission to promote the importance of gut health through natural and nutritious solutions.
As part of this collaboration, Michelle Yim will share digestive wellness insights via educational reels and headline the launch of the new Nattome’s black sesame beverage which has now become a staple of her daily health and wellness regime, since consuming it for several months.
The company said gut health issues are on the rise with The World Health Organisation indicating that one in three persons is experiencing a digestive disorder at any one time.
Meanwhile, media reports indicated that gut diseases, overall, rank the fourth as the principal cause of private hospitalization in Malaysia’s hospitals in 2021.
Jon Lai, the founder and CEO of Nattome said Michelle Yim’s wholesome and authentic persona aligns perfectly with Nattome’s commitment to healthy living.
Jon, who himself had suffered severe gastro acid reflux issues in his earlier working years affirms that gut health is fundamental to overall heath, well-being and quality of life.
“Many gut health solutions in the marketplace are medication-based or possess adulterated ingredients which may not be effective.
“Through years of research, Nattome’s key products, Stomach Food and R&R (Repair and Relief) are scientifically-researched and crafted with pure and natural ingredients, mainly fermented soy beans derived from Japanese fermentation technology.
“Consumers can take as a pre breakfast supplementation or as part of one’s daily diet to protect and repair their gut conditions,” Jon said.
Nattome has also released the first clinical study in Malaysia on the efficacy of fermented soy bean for gut health – a research-backed collaborative effort with UCSI University, mid this year.
Currently available in oat and soy bean flavours, the new black sesame flavour makes a welcome addition to the Nattome’s product family.
Black sesame is commonly used in salad, dishes, confectionary items and desserts. Black sesame seeds are loaded with fibre, maintains digestive regularity while also addressing digestive concerns like diarrhea and constipation.
The black sesame-based gut health beverage combines superior nutrition with a pleasant taste, making it suitable for anyone seeking a natural solution for digestive balance.
Michelle Yim expressed her excitement about the collaboration: “I’ve always been interested in promoting healthier lifestyles, and through Nattome’s endorsement, their products are easy to take and absorb, making them ideal for people with fast-paced lives like mine.”
Michelle Yim is also consuming the new stomach food to help her maintain good gut health amidst her hectic daily lifestyle.
“Many of my colleagues and friends suffer from issues like acid reflux and bloating due to irregular eating habits and busy schedules. I am fortunate to have no major issue with my gut as I make it a point to maintain a balanced diet and carry some food with me when I am outside or filming to fulfil hunger pangs and avoid overburdening my stomach,” she said.
To keep her gut healthy, Yim believes in going au-naturale and avoid medicines that may have side effects.
“A balanced diet, regular rest and proper exercise are vital for gastrointestinal health and overall well-being.
“Drinking Nattome with breakfast keeps me energized throughout the day. I feel more energetic and ready to handle a busy schedule after taking it,” she added.
In her new role as Nattome brand ambassador, Michelle Yim looks forward to helping create the awareness of gut health and counts on Nattome stomach foods to sustain her energy and vitality as she surges forward with a busy 2025 ahead.
The new Nattome gut health black sesame range is available at Caring Pharmacy, Big Pharmacy and major retailers nationwide.
For more information, visit https://nattome.com or its official social media channels.
