MyTOWN Shopping Centre, Kuala Lumpur has launched its 2026 Hari Raya Aidilfitri campaign, inviting shoppers to immerse themselves in Kaleido Raya Moments.
The campaign, conceptualised through the “small wins, big celebrations” idea, focused on those tiny moments that add up to a memorable Raya – the laughter shared while stirring the pot of rendang, the focused concentration while wrapping ketupat, the joy of lighting the first pelita and the delight of decorating the home with Raya ornaments – each small action contributes to the warmth of the season.
“Kaleido Raya Moments is our way of honouring these experiences – the ones that bring families and communities closer,” said MyTOWN Shopping Centre general manager Mohd Azhan Che Mat.
The campaign features Sanggar Budaya performing traditional ultural performances, such as Tarian Kampung, Silat Tari, Dikir Barat and Zapin every weekend from March 7 to 29, to celebrate Malaysia’s rich cultural heritage.
The event also includes workshops and activities designed for families and visitors of all ages, including Mosaic Wind Chimes, Kaleidoscope, Suncatchers and Sand Art.
MyTOWNKL app members will enjoy a lineup of rewards curated especially for them. From March 15 – April 30, shoppers who spend a minimum of RM50 at MyTOWN will have a chance to share a prize pool worth over RM60,000. Weekly rewards include a 3-day/2-night stay at selected Ascott Hotels. The grand prizes include a trip for two to Labuan Bajo (worth RM4,000), a Dyson V8 Slim Fluffy+ Stick Vacuum Cleaner (worth RM1,999) and a PS5 Disc Edition 1TB (worth RM2,799).
Shoppers can redeem limited-edition festive merchandise by collecting MyTOWNKL points and meeting minimum spend requirements via the MyTOWNKL app, available from Feb 26 – Mar 29, 2026, while stocks last.
The redemption gifts include Sampul Raya (290 points, min. spend RM300), Collapsible Table Lamp (490 points, min. spend RM500) and Lunch Box with Woven Bag (990 points, minimum spend RM1,000).
In additional, MyTOWN also has its latest collaboration with Semua Lebih Hebat dengan CIMB” offering 20% off for all CIMB cardholders at MyTOWN’s participating tenants.
The Bazaar A-Deal-Fitri by CIMB OCTOfest held from March 6-8,2026 featured over 50 artisanal vendors, live performances by Bella Astillah, and special appearances by top content creators Madnoor and Pinn Yang.
“Ramadan is about connection, compassion and togetherness. Through this collaboration, we wanted to create an experience that goes beyond shopping – one that supports SMEs, uplifts communities, and brings people together in meaningful ways aligned with CIMB’s purpose of advancing customers and society,” said Toni Darusman, CIMB Group chief brand and marketing officer.
