MR DIY Group (M) Berhad once again turned to social media to ensure underprivileged communities were not left behind during the recent Chinese New year festive season.
Malaysia’s favourite home improvement retailer activated its popular “You Share, We Donate” campaign launched in 2020, urging Malaysians to like and share its Chinese New Year webfilm entitled ‘Family’ on the MR DIY official Facebook page.
The 3.5-minute ‘Family” webfilm depicts the story of three multiracial friends, who remained faithful to the values they were taught at the orphanage they were brought up in, and how they returned to the orphanage to celebrate Chinese New Year.
The “You Share, We Donate” effort commits to channel donations equivalent to the number of shares the webfilm generates, to different charity organizations.
The webfilm inspired a total of 1,380 shares on Facebook and received more than 11.8 million combined views on Facebook, YouTube and TikTok, prompting the retailer to channel a total donation of RM4,140 in cash vouchers (RM1,380 each) to three children’s homes – House of Love, SHELTER – Home for Children, and BRDB Rotary Children Residence.
Apart from the cash vouchers, each home also received nasal, saliva, and whistle Covid-19 self-test kits, as well as face masks.
The MR DIY team also conducted self-testing tutorials and educated the children on wearing face masks correctly.
MR DIY Group marketing head Alex Goh said the company produced a webfilm for every festive season to inspire Malaysians to think about the underprivileged community during the celebration.
“We want to celebrate the unique traits that make us a true community. The “You Share, We Donate” initiative helps spread this message of #kitajagakita. By committing to donate for every share, we also ensure our most vulnerable communities are not left behind.
“We thank Malaysians for supporting this annual cause which help ensure more Malaysians have access to pandemic essentials,” he said.
Watch the ‘Family’ webfilm on MR DIY Facebook
