Malaysia’s home-grown retailer MR. DIY bagged the coveted Brand of the Year regional award under the Retailer – Home Improvement category at the World Branding Awards 2021-2022 which was held virtually at Kensington Palace, London on Nov 25, 2021.
The Awards recognised the world’s best brands for their work and achievements based on brand valuation, as well as through consumer market research and public online voting.
For the past three years, MR. DIY has received the national award, which is presented to the leading brands in each participating country. These are brands that are household names in their home country that have been judged to be truly exceptional.
This year, for the very first time, MR. DIY has moved up to the regional award, which is presented to brands that are top in several countries in a particular geographic region.
The home improvement retailer has 853 stores nationwide across three brands (i.e. MR. DIY, MR. Dollar and MR. Toy) and in Brunei.
MR. DIY Group vice president of marketing Andy Chin attributed the company’s success to its commitment and delivery on its promise to customers and credited the win to the group’s employees across its six regional markets – Malaysia, Thailand, Indonesia, Philippines, Singapore, and Brunei.
“This award is in recognition of the work that our MR. DIY employees do every day. It is a testament to their commitment; they persevered despite the challenges of the Covid-19 pandemic. Moving up to become a regionally-recognized brand also demonstrates that we are well on the way to becoming the leading value retailer across ASEAN,” he said.
Chin said the award was also a reflection of the loyalty of MR. DIY’s customers who have supported the brand since its first store opened in Kuala Lumpur in 2005.
“This award underlines how much our customers value our commitment to deliver on our promise of convenience, value and ‘Always Low Prices’.
“Our aim going forward is to stay the course – to keep delivering on our promise in new, innovative ways. Exploring new store formats that will allow us to take MR. DIY to new communities in different types of markets will be a key priority.”
Chin added that the group was increasing its focus on environmental, social, and corporate government (ESG) through a breadth of initiatives that protect people and the planet.
Since 2020, he said, the group had launched more than 50 programmes across the region to support the communities affected by the pandemic.
These include sourcing personal protective equipment and necessities directly from manufacturers, giving out care packs and providing hospitals with much-needed medical/non-medical equipment.
Organised by the World Branding Forum, the World Branding Awards 2021-2022, now in its 13th edition, saw 150 brands from 41 countries named “Brand of the Year” at Kensington Palace in Britain on Nov 25.
