Homegrown retailer MR. DIY was accorded the Frost & Sullivan Awards 2021 for “Malaysia Home Improvement Retail Company of the Year” at a virtual ceremony on December 16, 2021.
This follows the retailer being recognised with the “Frost & Sullivan 2020 Market Leadership Award” last year.
MR. DIY Group (M) Berhad marketing vice president Andy Chin said their efforts have not gone unnoticed and dedicated the award to its employees and customers.
“The Frost & Sullivan Award is a truly prestigious one, and we are humbled to be recognised for the second year in a row. This award is dedicated to our 12,000 employees nationwide, who have gone beyond the call of duty this past year to ensure we continue to deliver on our promise of “Always Low Prices” to our customers nationwide, who in turn have rewarded us with their loyalty. We will continue to strive to support and meet the needs of our communities around the country,” he said.
The Frost & Sullivan Award is an international award that recognises companies that demonstrate excellence across two dimensions evaluated by Frost & Sullivan – Visionary Innovation & Performance, as well as Customer Impact. A rigorous assessment conducted by Frost & Sullivan found MR. DIY excelled in many areas under the Home Improvement Retail space, a testament to MR. DIY’s continued efforts to implement best practices across the organization.
In its citation for MR DIY’s win, the consultancy said: “In a highly fragmented market, MR DIY continues to retain its position as the unchallenged market leader. As of 2021, it is the only sizeable chain player in Malaysia with a nationwide presence and with a growing number of retail stores which are managed through in-house operations. The company’s positive financial performance, even at the height of the Covid-19 pandemic, proves its resilience to withstand negative external economic impacts due to the value proposition it offers consumers, its scale and internal operational efficiencies.
“Furthermore, the discounts offered on home brands and bestselling items highlight the company’s continuous efforts to remain relevant, supportive of the needs of Malaysians, and loyal to its tagline, ‘Always Low Prices’, even in difficult times.”
Frost & Sullivan follows its proprietary, measurement-based methodology combined with extensive research, in-depth interviews, analysis and benchmarking to shortlist deserving companies in each category. With real-time performance indicators such as market share, revenue growth, customer acquisitions, product/service value and technology adoption forming the backbone of the selection process, the winners represent the best of the best in the Asia-Pacific region.
