It is all about love this Chinese New Year at MR DIY’s “Wo Ai Ni” (‘I Love You’) Chinese New Year campaign from Jan 1 until Feb 15, 2024.
The home improvement retailer is rolling out over 90 special Chinese New Year items at selected stores nationwide, with a further 120 hardware, household essentials, and F&B products at up to 20% off promotion under the banner of its “Wo Ai Ni” CNY festiveinitiative.
In a media statement, MR DIY Group’s marketing head Alex Goh said, “The Lunar New Year is all about bringing family and loved ones together. MR DIY’s aim is to make these reunions extra special by injecting a spirit of ‘Ai’ (love) into the festivities through our “Wo Ai Ni”initiative.
He added, “Aside from our special Chinese New Year items, and the discounts we are offering on the everyday essentials that people need at ‘Always Low Prices’, we have also curated a special lineup of programmes under the ‘I Love You’ banner.
Goh said a variety of exciting events and activities are on the cards for shoppers at MR DIY Plus in Mid Valley, as well as participation and support for local communities nationwide through CSR engagement.
“What’s unique about this year is that we’ve customised a special website for Malaysians to share their heartfelt ‘I Love You’ messages with their loved ones. Ultimately, our goal is all about giving Malaysians the best value during their most important celebrations, making it effortlessly heartwarming for them to say ‘Wo Ai Ni’ to their loved ones during the festivities,” he added.
Goh also announced that in keeping with recent tradition, MR DIY would be premiering its CNY webfilm, titled “Wo Ai Ni” soon.
The ‘Wo Ai Ni’ product range includes Chinese New Year wall decor and banner sets, hanging decorations, LED lights, window stickers, flowers, cushions, floor mats and tissue boxes.
Other products include a pair of 80cm lanterns for only RM88, gift bags, boxes, and Chinese New Year dragon-themed red packets to celebrate the spirit of giving, as well as hair accessories such as claw clips, hair clips, and hair ties and festive-themed earrings.
Customers who spend a minimum of RM40 at MR DIY and MR TOY or RM30 at MR DOLLAR stores nationwide will receive four complimentary limited edition red packets, adding an extra touch of prosperity to the holiday season.
For the full list of special festive items and household essentials, go to https://www.mrdiy.com/mrdiy-wo-ai-ni-2024.