The 2022 World Cup kicks off in Qatar on November 21, and as football fever is rising, Mister Potato is celebrating a significant goal in its corner.
The Malaysia’s world-renowned chip brand has announced a partnership with NR Sports with Brazilian football star Neymar da Silva Santos Júnior as its latest face of the brand.
NR Sports is the company which manages the football superstar’s image.
The new partnership – Mister Potato x NR Sports – is the next phase of Mister Potato’s 30th anniversary celebration and collaboration with celebrities, where the first phase started earlier this year.
The campaign introduces “The Ridiculous Kick” theme and will run for a year with Neymar Jr as its key feature.
Mister Potato will also be releasing two limited edition flavours, BBQ Kebab and Hot Salsa, which will add a touch of Brazilian spice to the brand’s wide range of products.
Neymar Jr, as he is popularly referred to, is considered one of this generation’s most talented footballers. The Brazilian has been named South American Footballer of The Year twice and his transfer to Paris Saint-Germain in 2017 helped his team win 13 titles such as the Ligue 1 four times and the French Cup three times.
The football star has a huge following with 179 million followers on Instagram and has a non-profit organisation – the Instituto Projeto Neymar Jr, a social project which works to help children, young people and their families in Brazil.
“We at Mister Potato are excited to have Neymar Jr on board for this campaign. His outstanding personality and active and adventurous lifestyle make him the perfect match for our brand.
“We are looking forward to kicking off some exciting activities over the next few weeks and are ready to meet the snacking demands of football fans as they gear up to watch the World Cup matches,” said How Yuan Yi, chief marketing officer of Mamee-Double Decker (M) Sdn Bhd that produces Mister Potato chips.
Neymar Jr. said his appointment as Mister Potato’s new ambassador was in an important year in his career.
“I have a lot of fun doing the campaign and I’m really enjoying the products.”
Miss Potato is offering football fans an opportunity to win a fully paid trip to Qatar to watch FIFA World Cup event, Puma merchandise and cash prizes worth more than RM138,000 in a “Snek & Menang” contest which runs
Consumers will need to make a minimum purchase of RM10 worth of Mister Potato products, write their name and IC number on the receipt and send it via WhatsApp to +601156881139.
The contest runs from October 1 to November 27, 2022.
One lucky grand prize winner will be able to watch the final football match in Qatar. There will be 20 consolation prize winners will each receive RM2,000 cash and PUMA x Neymar Jr products, while 200 weekly prize winners will each get RM250 cash.
Malaysia’s top potato chip brand, Mister Potato is the market leader for crisps and chips and is no stranger to global partnerships, having collaborated with Manchester United and Chevrolet, as well as Korean K-pop star Cha Eun-Woo.
