Guinness Malaysia has launched the House of Guinness, a hub at APW Bangsar inviting fans to explore the innovation that went into the creation of ‘Guinness Draught in a Can’ from now until September 4, 2022.
Earlier this year, Guinness Malaysia introduced Guinness Draught in a Can to the local market, offering the same smooth and creamy texture of a pub-poured pint.
Upon arrival at the House of Guinness, participants will need to complete three mission tasks successfully to be awarded the title of Guinness Innovation Expert, and be treated to a complimentary Guinness Draught in a Can and limited-edition Guinness merchandise.
Through the three immersive missions, participants will discover the innovation and process behind Guinness Draught in a Can, and the nitrogen widget that gives the same creamy pub-poured pint at home.
Guinness Malaysia marketing manager Shaun Lim said fans will discover the innovation of Guinness Draught in a Can themselves through mission-based immersive experience at the House of Guinness.
“We hope that through the House of Guinness, fans will get to spark magical moments while learning more about the uniqueness of the product in a playful and fun way,” he said.
To secure a spot at the House of Guinness, fans can sign up for free at www.houseofguinness.my
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.
