The first-ever Semenanjung edition, Miss International Malaysia Semenanjung 2023 (MIMS 2023) pageant is making its debut this year and will crown its first beauty queen.
The announcement was made at a press conference held at STEG Kuala Lumpur on April 12, 2023.
The debut of MIMS 2023 is an initiative being organized by Miss International Malaysia (MIM) organization to showcase Malaysia’s unique and rich mix of diverse backgrounds, arts, and culture through fashion, beauty and entertainment.
In his speech, Dato’ Paduka Seri Hasnizal Hassan said, “This event will give an opportunity to our future beauty queens of different cultures to share, educate, and learn from one another’s experiences and showcase their respective backgrounds from all over the country.”
Miss International Malaysia Semenanjung state director Kimberly Lee said the pageant’s main objective is to create awareness and values of tourism in Malaysia.
“We possess natural wonders to be explored and people from diverse cultural backgrounds who are always ready to welcome visitors from around the world.
“We aim to introduce the famous most-visited tourist places into the pageant and showcase that on a global scale to entice visitors to come and visit our humble home and experience for themselves, what Malaysia has to offer.”
Lee said MIMS 2023 will include an exclusive YouTube series release in the lead up to the competition, that will take a deep dive into the everyday lives of the contestants’ pageant training such as fitness, catwalk and public speaking classes.
“The series will also showcase the contestants’ patriotism, passion and strength for a chance to be one of the top five candidates chosen to compete in the national Miss International Malaysia 2023 pageant,” she added.
Also present at the event were MIMS 2023 coordinator partner Jenvine Ong and Miss International Malaysia co-national director Rubini Sambanthan.
For the contest’s inaugural Semenanjung edition, the beauty pageant is open to all single, non-Muslim, female from Peninsular Malaysia (Semenanjung Malaysia) from between the ages of 18 to 28, and must be at least 165 cm height and above. Applicants must also be fluent in Bahasa Malaysia or English.
Aspiring beauty queens can sign up to audition for MIMS 2023 at https://forms.gle/KNrLJhYyu8VMo6AF9
The winner of MIMS 2023 will take home a prize package worth RM27,000 which include cash, an upcoming film production deal, ambassadorship and gym membership with LifenFitness, among others.
The Top 5 winners chosen will compete in the national Miss International Malaysia 2023 pageant, set to be held on July 29, 2023.
The list of official sponsors and partners for MIMS 2023 include SunStrong Entertainment (Title Presenter), STEG Hotel Kuala Lumpur (official venue and hotel), BCM Alliance Bhd, TLK Investments LLC, LifenFitness, STEG Studio, The Transit, Vegetory, MySAC, Everest Corridor Sdn Bhd, Face Bar and Global Creative Media Agency.
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