Milo is ushering in Ramadan this year with the ‘Raikan Kebaikan Ramadan’ campaign highlighting nutritious offerings to help Malaysians stay energized in fulfilling the deeds of the blessed month and rewarding consumers in contest.
The iconic choco-malt beverage brand is showcasing the various ways its wide range of good-tasting products can be enjoyed as nourishment for the day on this festive season.
The Milo drink can be served for any Ramadan occasion to sustain and replenish energy, be it sahur (pre-dawn breakfast), iftar (breaking of fast) or even moreh (supper).
Whether enjoyed on its own or fused with other nutritious and readily available seasonal ingredients such as kurma (dates), Milo has crafted recipes including Milo with Kurma, Milo Dates and Banana Buzz, and Milo Grapes and Dates Refresh Smoothie – perfect for sahur, iftar or moreh. These recipes may even inspire consumers to create their own concoctions.
“As a brand that is close to our consumers, we know how especially significant Ramadan this year is to them now that our schedules are becoming full and busy again.
“We understand that having the right nutrition to power through the day is essential. We also know the unique ways Malaysians like to enjoy their favourite Milo.
“Therefore, through our Milo Raikan Kebaikan Ramadan campaign, we wish to continue championing Malaysians with our nutritious and delicious Milo offerings, however they like it, so that they can stay energized and keep going this Ramadan, no matter what they set out to achieve,” said Nestle Malaysia Milo business executive officer Ng Su Yen.
As part of the campaign, the Milo Raikan Kebaikan Ramadan contest offers rewards to over 28,000 winners every week with total prizes worth up to RM500,000, including the weekly grand prize of Milo vintage van 999 pure gold bars set worth RM11,000 each.
Consumers can stand a chance to win weekly prizes when they purchase minimum RM15 worth of participating Milo products in a single receipt and submitting their entry online.
A total of 27,000 contestants will be rewarded with the weekly bonus prize of RM5 Touch ‘n Go Top-up Pin, while a set of the much-coveted limited edition Milo vintage van collectibles await 1,800 weekly winners.
The 9-week buy-and-win contest commenced on March 1, 2022 and will end on April 30, 2022.
For more info on Milo Raikan Kebaikan Ramadan contest, as well as Milo recipe ideas for any Ramadan occasion, visit Milo website here.
