Milo is celebrating the resilience and unity of Malaysians this Merdeka and the upcoming Malaysia Day with an inspiring message of ‘Dulu, Kini, Selamanya Demi Malaysia’ (Then, Now, Forever, for Malaysia).
An apt reflection of its presence in Malaysia that has kept Malaysians nourished and nurtured for over 70 years, Milo continues to embrace the ‘Malaysia Boleh’ spirit and fuel the nation with the energy and resilience needed to thrive.
The iconic Milo truck brings a wave of nostalgia to Malaysians, a reminder of simpler times and the delicious comfort of an ice-cold Milo.
As the country celebrates 67 years of independence, the ‘Dulu, Kini, Selamanya Demi Malaysia’ message from the campaign’s brand film pays tribute to the triumphs and struggles that have been the foundation of Malaysia’s unity.
As part of the celebration is the nationwide ‘Malaysia Boleh Bersama Milo’ contest that runs from Aug 1 to Sept 30, with weekly and monthly prizes worth over RM1,000,000.
Ng Su Yen, business executive officer of Milo, Nestle (Malaysia) Bhd said, “Milo has always a part of every Malaysian’s life, from sporting events to morning routines to cherished family moments. Whether supporting aspiring grassroot youth talent or our athletes at the Olympics and Paralympic Games, caring for B40 communities or providing comfort during tough times like the Covid-19 pandemic, Milo has been a trusted companion, constantly uplifting and moving forward with the nation.”
Consumers can enter the contest by purchasing a minimum of RM16 worth of Milo products.
There are six monthly grand prize winners who will each receive a set of Milo Gold Truck with four designs. These winners will also have the opportunity to enjoy a Milo truck visit at their preferred location, where up to 5,000 cups of Milo can be served to their friends, family and community.
In addition to the grand prizes, there are 27 weekly first prize winners, each will receive a limited-edition Milo Gold Truck collectible.
For the weekly early bird prizes, there are 10,800 special edition Malaysian Heritage Milo Truck collectibles available in four designs. Each design is released every two to three weeks, allowing winners to collect all four and complete the set.
The collectible is a symbol of Milo’s rich heritage in Malaysia, representing not just the brand’s legacy but its journey of nurturing and nourishing Malaysians since 1950.
The brand embarked on a nationwide tour to provide complimentary Milo drink to the public on Merdeka Day August 31, and will make another pit stop on Malaysia Day September 16.
“Our journey with Malaysians has been one of shared experiences built on driving well-being and active lifestyles with quality products. Our commitment to supporting the community remains strong.
“Whether you have grown up with the familiar taste of Milo or are just discovering it, our message this year is a reminder that Milo is more than just a drink, it is a symbol of unity, resilience and the enduring spirit of Malaysia. We look forward to celebrating and rewarding our beloved consumers,” added Ng.
For more information on the ‘Malaysia Boleh Bersama Milo’ campaign, visit https://www.milo.com.my/malaysia-boleh-bersama-milo-2024.
