Malaysia’s homegrown snack brand Miaow Miaow kicked off its ‘Iconic Miaowments‘ roadshow campaign to evoke nostalgic memories with their five classic flavours at Mydin Mall, Subang Jaya on March 2, 2023.
From March 2 to 5, visitors to the roadshow at the mall’s concourse can relive the good old days by participating in various nostalgic games that evoke happy memories, while indulging in their favourite childhood snack brand.
Miaow Miaow Food Products Sdn. Bhd chief operating officer Jason Ch’ng said the concept behind their roadshow in Mydin was inspired by their humble beginnings in the 80s.
“For most Malaysians, they would probably remember us as the snack that they munched on while they were kids or even shared with their loved ones.
“Through this roadshow, we hope to provide attendees and visitors the chance to relive their childhood while enjoying our snacks, hence why we have chosen to bring back some traditional and classic games such as hopscotch, batu seremban, sand art and more,” he said during the launch ceremony.
At the launch, Miaow Miaow also took the opportunity to unveil their latest video titled, ‘Iconic Miaowments’ which highlights the evolution of the main character and how Miaow Miaow has accompanied her and her friends throughout their childhood along with all the memorable games and happy moments together.
Ch’ng said: “Miaow Miaow has come a long way from when we first started in 1989 and now, we are immensely proud to share that we are available in nearly 40 countries worldwide, with Saudi Arabia and China being two of our biggest markets.
“Aside from that, we are also exploring opportunities to tap into more markets and hope to introduce more new varieties in the near future.”
Some of the best-selling snack options that were featured at the event include the five classic flavours: Green Peas Snack, Prawn Crackers, Cuttlefish Flavoured Crackers, Chicken Flavoured Crackers and Potato Chips.
“Mydin was the ideal partner for this roadshow because of our common traits – being a Malaysian brand themselves with over 60 years of heritage and a strong presence across Malaysia. We are extremely proud and grateful to have the opportunity to work alongside Mydin,” Ch’ng added.
