Mesra Mall in Kemaman, Terengganu successfully concluded its five-day Mental Health Awareness Campaign 2025 held from Oct 8 to 12, in conjunction with World Mental Health Day.
The event transformed the mall into a vibrant hub for community well-being, continuing the pioneering corporate social responsibility legacy of the Suria KLCC Group in championing mental health and wellbeing.
The Group first brought mental health advocacy to the forefront of the Malaysian retail scene with its landmark “We Are With You” campaign in 2021.
Through this initiative at Mesra Mall, the Group demonstrates its unwavering commitment to creating safe spaces and fostering open conversations about mental health.
The campaign was anchored on the global theme, “Access to Services: Mental Health in Catastrophes and Emergencies” and executed through collaboration with the Youth and Sports Ministry, and Health Ministry.
Suria KLCC Sdn Bhd chief executive officer Francis Tan said the group’s journey in mental health advocacy that began in 2021 was born out of a desire to use its malls as safe spaces for crucial conversations.
“Seeing this initiative evolve and flourish year after year, now making a tangible impact here in Kemaman, is incredibly rewarding.
“The success of the Mesra Mall campaign is a testament to our group-wide commitment and the power of local collaboration in building a resilient and supportive community,” he said.
Hospital Kemaman director Dr Amran Japar said the campaign was a success in bridging the gap between healthcare services and the public.
“We were able to provide free checkups and consultations directly to the community, fulfilling the campaign’s core theme. The enthusiastic participation in our mindfulness workshops and wellness fair shows a genuine desire for knowledge and support, and we are proud to have partnered with Mesra Mall to meet this need.”
The five-day event featured a diverse range of activities designed to engage every segment of the community, heightening awareness of mental health among the East Coast community.
The campaign highlights included the Mesra Run on Oct 11 which gathered nearly 1,000 participants for a 5km run in conjunction with National Sports Day and the MesraActive inter-school competition organized in collaboration with Kemaman District Education Office from Oct 8 to 10, featured participation from students in Kemasik and Kerteh competing in futsal, badminton and bowling, fostering teamwork and resilience.
Meanwhile, the Community Wellness Fair from Oct 8 to 12, in partnership with Hospital Kemaman, transformed the mall’s Sport Lobby into a wellness hub, providing free medical checkups, mental health consultations, and workshops on mindfulness and stress management.
Key partners and sponsors which contributed to the success of the event included TMC, Pasar Suri, F&N, Farm Fresh, Hush Puppies and Carlo Rino, reflecting a whole-of-community effort.
