McDonald’s Malaysia offered complimentary McDonald’s set meals to 65,000 food delivery riders nationwide in appreciation of their hard work they put in daily in carrying out customer orders.
In a statement, the quick service restaurant said the effort is part of #MekdiBelanjaRider #TerimaKasihAbangRider initiative urging Malaysians to show appreciation for the riders that prioritise customer-first values.
McDonald’s Malaysia vice president and chief marketing officer Melati Abdul Hai stated at the Mekdi Belanja Rider event at McDonald’s Drive-Thru Putrajaya on August 17, 2023: “During these celebratory times, we wanted to seize this moment to give a hearty shout-out to our riders who go beyond food delivery, bringing ‘feel good moments’ to Malaysians. They continue to be the heartwarming link between our food and your smiles.
Melati added, “Through this initiative, we wanted to inspire a call to action for Malaysians to show appreciation to all delivery riders out there; and for these riders, to realise they’re always valued. A heartfelt thank you to all frontline delivery riders across the nation for always going the extra mile and beyond.”
Apart from the company’s own McDelivery Service, all other food delivery riders were able to claim their free set meals between 2pm-5pm from McDonald’s restaurants nationwide.
McDelivery rider Al Amin Fikri Mustafa Kamal, 27, opted to become a full-time rider to support himself due to the Covid-19 pandemic.
He used to work part-time at different places. Being a rider is more advantageous because it allows him to earn money without having multiple jobs. He said he is treated well by the company. “Even on challenging days, think of it as a part of life. Whether things are moving slowly or swiftly, what truly matters is that we perform our duties to the best of our abilities. Experiencing the happiness of customers receiving their meals brings me a sense of fulfilment.”
To further underscore its appreciation, McDelivery riders are covered by Socso’s Self-Employed Social Security Scheme (SKSPS), emphasising McDonald’s commitment to their safety and well-being.
McDelivery riders enjoy perks such as complimentary meals during specific periods, reimbursements for mileage, and telecommunication packages to ease their burdens and facilitate their work. Notably, an added incentive is in place to motivate and boost rider performance.
Malaysians are also encouraged to show their appreciation by sharing the best photos of their Abang or Kakak Delivery on social media when receiving their next delivery with the hashtags #MekdiBelanjaRider #TerimaKasihAbangRider.
