McDonald’s Jalan-Jalan McD campaign to inspire travelers to create fond memories

McDonald’s Malaysia vice president and chief marketing officer Melati Abdul Hai (left) and operations senior director Felina Lim at the drive-thru McDonald’s Titiwangsa for the Jalan-Jalan McD campaign launch.

McDonald’s Malaysia is inviting Malaysians to hit the road with its latest Jalan-Jalan McD campaign for an ultimate holiday experience travelling around Peninsular Malaysia, and a chance to win prizes worth up to RM100,000.

From December 10-31, 2022, the campaign offers Malaysians a chance to discover historical sites in Malacca, take on the beautiful vistas through Cameron Highlands, or cruise along East Coast’s scenic highways to enjoy a breathtaking sea view – all while enjoying their favourite McDonald’s meal.

The Jalan-Jalan McD campaign kicked-off at the very first drive-thru restaurant McDonald’s Titiwangsa.

The Jalan-Jalan McD campaign which kicked-off at the very first drive-thru restaurant McDonald’s Titiwangsa, is part of the McDonald’s Drive-Thru Carnival, and is aim at encouraging Malaysians to create fond memories as they take the journey for an exciting year-end road trip.

“No matter where Malaysians travel to this holiday season, they will definitely find a McDonald’s nearby to where they are.

“Whether you’re in the city, enjoying the sun at our lovely beaches, or visiting quaint little towns across our beautiful country, you’ll know that McDonald’s is with you, wherever you go,” said McDonald’s Malaysia vice president and chief marketing officer Melati Abdul Hai.

 “As the most accessible and reliable drive-thru brand in the country, we are excited to bring the Jalan-Jalan McD experience to Malaysians, by enabling them to create fond memories with their loved ones wherever they travel to in Malaysia,” added Melati.

The Jalan-Jalan McD campaign requires customers to take the Jalan-Jalan McD Road Trip Challenge, a special 2,500 km road trip challenge to visit 20 of McDonald’s most iconic Drive-Thru restaurants across Malaysia.

Customers will receive a Jalan-Jalan McD Passportwhen they purchase a special Jalan-Jalan McD bundle for a minimum of RM20 via the ‘Order & Collect’ feature on the McDonald’s app.

They will receive a stamp on their passport with every purchase of the bundle at any of the 20 designated McDonald’s drive-thru restaurants.

The first ten participants to complete the Jalan-Jalan McD Road Trip Challenge will stand a chance to win prizes worth up to RM100,000.

Participants also have another opportunity in the Travel Vlog contest to win prizes when they submit videos of their journey, which must include the 20 selected McDonald’s drive-thru restaurants. The videos with the highest number of ‘likes’ on social media will be deemed winners.

Besides the road trip challenge and travel vlog contest, Malaysians also have the chance to win prizes through other means such as the Jalan-Jalan McD Stamp & Win contest.

Participants only need to collect five stamps from any McDonald’s drive-thru restaurant in Malaysia to win a voucher, which entitles the customer to redeem a free menu item.

For more details about the Jalan-Jalan McD campaign and related contest mechanics, visit www.mcdonalds.com.my/jalanjalanmcd