PUCHONG – “Our new look is designed to be cleaner and more eye-catching, with larger product names and clear information for our consumers’ convenience.”
McCormick, the world’s leading herbs and spices manufacturer, injects a dash of zest into its range of products with an enticing and trendy new look.
With an updated logo sporting attractive colours, consumers will now be able to quickly spot their favourite McCormick products on the shelves. Be it herbs, spices or seasonings, they can easily choose what they need, thanks to the addition of contemporary imagery as well as new colour codes of green, red and orange respectively for each product category.
“As experts in herbs and spices, McCormick takes pride in understanding our consumers and knowing what they want. Our new look is designed to be cleaner and more eye-catching, with larger product names and clear information for our consumers’ convenience. Most importantly, this revitalised packaging continues to reflect our brand promise to add fresh, delicious flavour to every meal,” said Mohan Alagappar, general manager of GBA Corporation Sdn Bhd, the exclusive distributor in Malaysia for McCormick.
The new labels come with a variety of suggestions and ideas on how to use each product, whether to use it on a specific ingredient, pair it with another McCormick product, or add it to a dish.
Many McCormick products are already sporting the new and improved packaging, including the popular Black Pepper Cracked, Oregano Leaves, Paprika Ground, Mixed Herb and Chili Flakes which are available at all major retail outlets and supermarkets.
Learn more about McCormick herbs and spices or check out recipe ideas at www.mccormick.com
