The September 2025 MATTA Fair, held from Sept 5-7 at the Malaysia International Trade and Exhibition Centre (Mitec), Kuala Lumpur, marked the country’s largest consumer travel showcase, featuring a record-breaking 2,049 booths from 334 participating companies.
Now in its 57th edition, it is the largest yet, and has, once again, earned its recognition as the “Largest Consumers’ Travel Fair”, by the Malaysia Book of Records.
The fair showcased an expanded array of travel packages for domestic and international travel by licensed travel agencies, airlines and hotels to meet the demand of the consumers for their holidays.
Malaysian Association of Tour and Travel Agents (MATTA) president Nigel Wong said the MATTA Fair was a bold step towards a more sustainable and connected future.
“From its humble beginnings as a modest exhibition, we have now evolved into Malaysia’s largest and most recognised travel Fair, and today it stands as a symbol of how far our industry has come.
“Moving closer to Visit Malaysia 2026, the MATTA Fair is our way of telling the world that Malaysia, are ready to welcome travellers not just with open arms, but with open hearts,” he said.
The event was officiated by Surrendren Sathasivam, deputy secretary-general (management) of Ministry of Tourism, Arts and Culture (Motac), representing Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing.
He said domestic tourism has flourished with the first quarter of 2025 alone registering 69.7 million trips, representing 18.9% year-on-year increase.
“Clearly, travel has become an integral part of our way of life, whether in revisiting familiar destinations or discovering Malaysia’s hidden gems.
“Yet, beyond these promising numbers, it is essential for tourism to contribute meaningfully towards protecting our environment, empowering local communities and offering authentic experiences that reflect the spirit of Malaysia Madani, a vision grounded in sustainability, inclusivity, respect and shared prosperity,” he said.
The fair also featured the MATTA Eco and Sustainable Tourism Initiative (MESTI) Pavilion, through collaborations with RHB Bank, Sabah Tourism Board, Penang Global Tourism, Resorts World Genting, Royal Selangor, AMPSPA, Easy Motorbike and Pos Malaysia. Independent auditors measured the carbon footprint of the fair across all three days of the event.
The initiative reaffirms MATTA’s commitment to enhancing sustainable practices and setting new standards for responsible and sustainable tourism events, while also strengthening its reputation among travellers, partners and industry leaders who value transparency and environmental stewardship.
The September MATTA Fair spotlighted Sabah as Malaysia’s Favourite Destination, RHB Bank as the Exclusive Platinum Sponsor, Malaysia Aviation Group as the Official Airline Partner and Premier Sponsor, AmLeisure as the Fair’s Media Partner as well as Mayoly and Duria as sponsors.
Their contributions contributed to the success of the event, making it a one-stop centre for affordable flight tickets, food and healthy supplements.
Visitors participated in various activities such as the Buyers’ Contest with prizes including roundtrip tickets to Paris, Japan and Perth, and an EV bike; Ride & Reels campaign allowing visitors to vlog their journey to the Fair to win tech prizes; and Spin & Win for exclusive merchandise.
MATTA Fair offered free admission to visitors, with free shuttle services provided from KL Sentral and Sunway Putra Mall to Mitec.
For more information, visit mattafair.org.my or its official social media channels on Facebook, X and TikTok @mattafair.official and Telegram @MATTA_Fair.
