Heineken Malaysia Berhad’s Star Academy is back once again in search of the best Guinness bartender through its annual Guinness Perfect Pour programme.
The Guinness Perfect Pour 2022 programme is open for registration, with a goal to train 600 bar staff by holding sessions in six locations including Sabah, Sarawak, Kuala Lumpur, Johor, Penang and Ipoh.
The programme seeks to train bartenders nationwide to uphold the standards of serving Guinness while rewarding the champion for delivering quality glasses of Guinness.
Bar staff in Malaysia are invited to join training sessions from August to October, with participants standing a chance to win an all-expenses paid trip to the home of Guinness in Dublin, Ireland.
It is no secret that mastering the art of the six-step process of pouring the perfect pint of Guinnessis key to the best-tasting glasses of Guinness.
Heineken Malaysia sales director Vasily Baranov said the company is committed to serving high-quality beers extends beyond perfecting the brewing process.
“We are passionate about our customers and consumers, and we strive to give them the best experience in enjoying Guinness.
“We empower our trade partners by training bartenders in mastering the perfect pour to serve beer at the highest quality.
“The six steps in the Guinness Perfect Pour technique bring out the perfect flavour, aroma, and presentation, making sure that every Guinness fan gets to cheers to a perfect serve, every time,” he said.
Launched in 2017 by Heineken Malaysia’s Star Academy, the Guinness Perfect Pour annual programme aims to elevate standards of service in the food and beverage industry, enabling bartenders to serve the perfect Guinness to consumers everywhere.
This year, the Guinness Perfect Pour programme takes on a new experiential approach, where participants will go through an immersive experience in understanding the origin, ingredients and serving rituals of Guinness.
The training sessions will take on an experiential approach where bar staff go through an interactive guided tour with hands-on experience to master the six steps of the perfect pour.
Participants will then undergo both theory and physical tests, with their product knowledge and bartending skills put to the test and graded accordingly.
Heineken Malaysia will select and invite the top seven scorers from the training sessions to attend the award ceremony inOctober 2022 where the Guinness Perfect Pour 2022 champion will be crowned.
The first and second place winners will walk away with an all-expenses paid trip to Dublin, Ireland, where Irish brewer Arthur Guinness first started brewing the world-known stout over 250 years ago.
All participants will also receive a Guinness Perfect Pour 2022 recognition plaque trophy and official certificate upon completion of the training.
For more info on the training session dates and to sign up for Guinness Perfect Pour, bar staff at participating Heineken Malaysia partner outlets, including restaurants, pubs and bars, may register on the Star Academy website at www.star-academy.heinekenmalaysia.com or contact 013-3370878.
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.
