The Martell Noblige Swift Festival is back on Nov 23, 2024 at Sentul Depot, Kuala Lumpur, elevating Kuala Lumpur’s nightlife with electrifying performances and curated shows.
The music event returns with headliners from South Korea, China and Malaysia, and the grand finale of the Swift Talent Quest that empowers Malaysian DJ talents to ‘Soar Beyond the Expected’, turn up the heat, making it an unforgettable night of exquisite sound and unmatched energy.
Sentul Depot will transform into the ultimate stage for headliners like South Korea’s electrifying DJ Soda, China’s powerhouse Lizzy Wang and Malaysia’s very own rising stars.
Central to this year’s festival is the grand finale of the Swift Talent Quest, a platform dedicated to showcasing the country’s top emerging DJs, where they will demonstrate their skills on a major stage; embodying Martell’s ethos of ‘Soar Beyond the Expected’.
The festival’s ‘Gen-Z Asian Pop’ theme promises genre-bending collaborations that push musical boundaries. Together with Asia’s entertainment superstars, the Swift Talent Quest finalists will share the stage with Malaysia’s own Priscilla Abby, whose dynamic vocals will add a pop flair to the night.
Local legends DJ Reeve, DJ Julian, and DJ Nexto, co-founders of DJs Playground, will bring their mastery to the stage, while the Kuan Sisters join DJ Perry K for a much-anticipated set.
The stacked lineup includes The Swift All Stars, DJ Sandra, DJ Suki, Noize Faktor and Swift Duo, promising an unforgettable experience for music lovers of all kinds.
The festival serves as the culmination of the Martell Noblige Swift Talent Quest, a competition designed to showcase Malaysia’s rising DJ talents.
In the lead-up to the festival, finalists DJ 2 Aces, DJ Ric, Silent and Svggy are paired with industry mentors, who offer expert guidance and tips, helping them refine their skills before they take the stage.
This initiative underscores Martell Noblige’s commitment to nurturing and empowering local talent, offering them an unparalleled opportunity to ‘Soar Beyond the Expected’ and share the stage with international headliners.
This year’s Martell Noblige Swift Talent Quest finalists will take the stage to compete for the coveted top spot, with the winner receiving RM100,000 worth of prizes.
A prominent panel of local and regional judges will oversee the competition, ensuring a high-stakes, exhilarating event where contestants showcase their creativity and skills.
Audiences can also make a difference through online voting now at https://swiftnights.martell.com/talentquest/ or join live during the Swift Festival to make their voices heard via crowd responses, adding an extra layer of excitement and engagement.
“The Martell Noblige Swift Festival exemplifies a contemporary twist on nightlife, blending cutting-edge music with refined experiences.
“Last year’s turnout clearly demonstrates the strong appeal of Martell Noblige among Malaysia’s nightlife enthusiasts, and we are excited to continue delivering these unforgettable moments,” said Liew Pooi Wan, head of marketing at Pernod Ricard Malaysia.
Fans can expect Martell Noblige Swift Festival to deliver a nightlife experience with mind-blowing visuals, cutting-edge entertainment and immersive art, pushing boundaries, blending global and local talent in a way that’s fresh and full of surprises.
Step into the Swift DJ Experience and get hands-on with the decks, mixing up your own beats. Dive into the Giant Swift Ball Pit and take that leap to truly ‘soar beyond’.
The Swift Flavours Capsule is a fresh, innovative creation that offers a unique way to consume cocktails that explode with flavour.
A lineup of street food will be available to keep taste buds buzzing all night.
The Martell Noblige Swift Festival is open to the public. To reserve your spot now, go to https://swiftnights.martell.com/festival.
Get complimentary Swift Access passes to enjoy VIP privileges, including priority lanes, exclusive zones, complimentary drinks and many other perks throughout the night, with any Martell purchase on Lazada or Shopee.
The Martell Noblige Swift Festival is strictly for non-Muslims aged 21 and above only. Patrons are advised to enjoy Martell responsibly.
Tentative Festival Rundown:
- 5:00 PM – 6:15 PM: Martell Noblige Swift Talent Quest Final
- 6:15 PM – 7:45 PM: Swift All Stars – DJ Sandra, DJ Suki, Noize Faktor & Swift Duo
- 7:45 PM – 8:00 PM: Priscilla Abby
- 8:00 PM – 9:00 PM: DJs Playground – DJ Reeve, DJ Julian & DJ Nexto
- 9:00 PM – 10:00 PM: Lizzy Wang featuring Swift Talent Quest Winner 2024
- 10:00 PM – 11:00 PM: DJ Soda
- 11:00 PM – 12:00 AM: DJ Perry K & Kuan Sisters
